Your landing page opens normally, yet Google Ads says the destination isn’t working. That apparent contradiction is the clue: the problem may not be the page you see. It may be the exact URL in the ad, a tracking hop, a deep link, a redirect, an access rule, or the response served specifically to Google AdsBot.
The fastest route back to a working campaign is to trace the complete destination path as a new, unauthenticated visitor and as Google AdsBot would encounter it. That turns a vague disapproval into a specific URL, response, or configuration problem.
Key takeaways
- A page loading in your browser does not prove that Google AdsBot can load it.
- Test the exact final URL, tracking URL, redirect chain, and deep link used by the disapproved ad.
- The terminal landing page should return HTTP 200 without requiring authentication.
- Look for 403, 404, and 500 responses as well as DNS failures, timeouts, malformed responses, redirect loops, private IP addresses, and unfinished pages.
- If Google Ads reports an invalid final URL during campaign setup, verify that a required asset group exists before changing a working landing page.
Start with the request Google actually evaluates
Do not begin by typing your homepage into a browser. Begin with the exact destination attached to the disapproved ad. Copy the complete value, including the protocol, hostname, path, query parameters, and any tracking information. A homepage can work perfectly while a campaign-specific path returns an error.
Think of the destination as a chain rather than one page:
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