I recently explored Google’s updated guidelines for site moves, specifically about handling all domain variants using their Change of Address tool. This update aims to clarify the process of moving your site from one domain to another, ensuring a smooth transition for all domain variations.
Google’s advice is straightforward: enter every domain variant in their Change of Address tool during a site migration. They emphasize this in their documentation to prevent potential indexing issues.
Google’s Note: They encourage submitting requests for each subdomain and the www and non-www variants of your previous domain. For instance, ensure you submit en.example.com, www.example.com, and example.com if you’re moving to new-example.net, even if these variants aren’t actively used. It’s crucial to have them verified in the Search Console for a seamless migration.
Understanding domain variants is key. These include subdomains and different TLDs, allowing for a comprehensive transition from your old site to the new one without hiccups.
Why It Matters: Proper domain migration ensures that all site variants migrate without issues, which Google confirms as the best practice for SEO. Following Google’s guidelines can significantly mitigate the stress associated with site migrations.
For any SEO practitioner or site owner, site moves can be daunting. However, adhering to these detailed steps can make the transition less overwhelming. The Change of Address tool is designed to expedite this process, so making the most of it is essential.
Inspired by this post on Search Engine Land.
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