I’m excited to share that Google has released version 23.2 of its Ads API, bringing several exciting updates that enhance video, app campaigns, and audience planning tools.
What’s New in This Release?
First, there’s the new VideoEnhancement resource. It now allows me to identify whether a video ad is Google-generated or advertiser-provided. This provides much-needed clarity on how ads are enhanced automatically.
Additionally, the AppTopCombinationView resource offers read-only insights into top-performing asset combinations in app campaigns, a valuable tool for optimizing my campaign strategy.
For those utilizing Demand Gen campaigns, I can now disable the hotel feed using HotelSettingInfo.disable_hotel_setting. This gives me more control over my ad placements.
This update also introduces a new conversion metric for tracking indirect first in-app installs across Campaign, Customer, and AdGroup resources, giving me deeper insights into conversion performance.
Moreover, enhancements to ContentCreatorInsightsService and ReachPlanService means I can further refine my content strategies and audience reach planning.
Steps to Upgrade
To benefit from these updates, I’ll need to upgrade to v23.2 by updating both client libraries and client code. Fortunately, all updated libraries and code examples are already available.
Join the Live Walkthrough
If you’re looking for more information, I recommend attending Google’s live release walkthrough on March 26 at 11am ET. It will be streamed live on Discord and YouTube, and a recording is provided afterward.
Why This Matters
The addition of the VideoEnhancement resource addresses a significant gap in Performance Max reporting. For those of us developing custom reporting tools, this means improved visibility into creative performance.
Final Thoughts
Although this release is part of Google’s routine updates, the enhancements, particularly in the VideoEnhancement resource, are worth noting. It’s a significant step forward for developers like myself working on Performance Max creative reporting.
Inspired by this post on Search Engine Land.
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