I’ve noticed that Google is making strides in enhancing metric visibility within Performance Max, which is a fantastic development for those of us managing campaigns. Now, advertisers like me can gain deeper insights into how our creative decisions, especially regarding video, are influencing ad performance.
What’s changing? Google Ads has rolled out a new segment in their Performance Max reporting called “Ads using video.” This update allows us to dissect our campaign results, focusing on whether or not video assets were part of the mix. It’s a game-changer for those of us using videos in our ads.
Why is this important? As a marketer, being able to compare how campaigns with and without video perform is invaluable. This clear distinction helps me understand the role video plays in our automated strategies, allowing for more data-driven decisions.
The insight into whether investing in video assets is paying off answers a pivotal question in the automated marketing arena. Now, I can make informed choices about creativity and budget allocation within Google Ads.
Looking deeper. As video content continues to grow in importance across platforms like YouTube and beyond, this new feature lets me confirm the effectiveness of our video-based investments in automated campaigns.
The takeaway. This added segment provides clarity to the Performance Max reports, helping us as advertisers to assess the value of video without altering how campaigns are currently managed in Google Ads.
First observed. This update was first noticed by Hana Kobzova, founder of PPC News Feed.
Inspired by this post on Search Engine Land.
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