I’ve got some exciting news to share: Google is rolling out its AI Max text guidelines across the globe! This means that as advertisers, we gain more autonomy over the creative processes of AI-generated ad copy by implementing custom text rules to maintain on-brand messaging.
Here’s What’s Happening: Now, AI Max provides worldwide access to text guidelines for Search and Performance Max campaigns. These guidelines come with comprehensive language and vertical support.
We can now use natural language instructions to shape AI-generated creatives. This includes the power to exclude certain terms or phrases, ensuring that what we publish stays true to our brand.
Why This Matters to Us: In an era where AI-powered creative content is central to performance marketing, keeping a tight rein on brand safety and tone is crucial. By customizing text, we can ensure that ads align with user intent and our brand’s unique positioning. This way, we establish guardrails ensuring consistency, like guiding AI to avoid language that misrepresents our brand. Early adopters, such as BYD, have witnessed increased lead generation at reduced costs—proving that human-guided AI can significantly enhance campaign outcomes.
The Bottom Line: Maintaining your brand voice in AI-generated ads is probably a top priority, just like it is for me. With Google’s expanded text guidelines, we now have practical and easy-to-use tools to keep control while scaling AI capabilities.
Inspired by this post on Search Engine Land.
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