I recently discovered that Google Ads is experimenting with a quicker way for new advertisers like me to get up and running. This advancement promises a seamless account setup experience by integrating pre-built campaigns.
Driving the news. Over the past few weeks, there’s been a buzz about a new setup option in Google Ads called “Create an account with campaign for faster setup.” It caught my attention when I saw others, including Anthony Higman, mention it on X. It seems to be a recent addition.
Why we care. Account setup has always been a potential roadblock for new advertisers like me. By offering a bundled account creation with a ready-to-go campaign, Google could significantly shorten the time it takes to launch, reducing the risk of stalling before I’m fully onboarded.
The big picture. Google aims to make onboarding simpler and quicker, pushing for more automated and pre-configured settings. This latest test highlights Google’s commitment to convenience and efficiency, which is exciting for someone looking to dive into advertising without the complexities of manual setup.
Between the lines. While this faster setup could be a huge help for advertisers just starting out, it might also limit my initial control over campaign structure and settings, particularly if I’m not yet familiar with Google’s automated recommendations.
What to watch. Google hasn’t officially announced this feature, indicating it could still be in a testing phase or gradually rolling out. I’m eager to see if Google decides to expand this feature based on its success in improving user activation and expenditure.
The bottom line. Google’s move to expedite advertisers’ journey to going live underscores a shifting priority towards speed, albeit with less emphasis on early-stage decision-making nuance.
Inspired by this post on Search Engine Land.
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