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Elevate Your LinkedIn Ads: Reserved Slots Now Available

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shivamcrushpressai

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Recently, I’ve been exploring LinkedIn’s Reserved Ads feature, which is now open to all managed advertisers. This exciting update lets me secure the prized top-of-feed placement, fundamentally boosting visibility and engagement for my B2B campaigns.

LinkedIn has now made Reserved Ads accessible to all managed accounts, allowing me to grab the first ad slot in the feed. This prime location guarantees premium visibility for my advertising efforts.

What’s new. With Reserved Ads, I can secure top-of-feed placement at a consistent rate, ensuring predictable delivery and enhanced reach. According to LinkedIn, this format drives up to 75% higher dwell time, 88% higher view-through rates, and achieves 99% of forecasted impressions, making it a powerful choice for my marketing strategy.

How it works. These ads appear in the most visible ad slot on LinkedIn’s feed and support a variety of Sponsored Content formats like Video, Single Image, and Carousel Ads. My LinkedIn account representative assists me in reserving this valuable inventory and setting the pricing strategy.

Why we care. For me, LinkedIn Reserved Ads are a game-changer, providing guaranteed top-of-feed placement. This increases my campaign’s visibility and engagement, helping me stand out in the competitive B2B space. The premium positioning enhances brand recall and influences potential leads early in the funnel.

LinkedIn feed showing a digital advertisement for a payment system called Oustia, with a visual of a card reader.
Explore the future of payments with Oustia's sleek new card reader! Secure, stylish, and efficient — the perfect tool for modern businesses.

The predictable delivery and fixed pricing models mean I can plan my campaigns with more certainty, while also building high-quality retargeting audiences for future conversions.

The big picture. By utilizing Reserved Ads, I’m effectively bridging brand awareness and demand generation. Anchoring my campaigns at the top of LinkedIn’s feed enables me to create higher-quality retargeting pools, with LinkedIn reporting up to a 101% increase in mid-funnel engagement as a result.

The bottom line. LinkedIn’s Reserved Ads provide me, as a B2B marketer, with a predictable way to command attention and transform it into significant demand.

Inspired by this post on Search Engine Land.

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FAQs

What are LinkedIn Reserved Ads?

LinkedIn Reserved Ads are reserved placements that let managed advertisers secure the first ad slot in the LinkedIn feed. The post describes them as a way to gain premium visibility for B2B campaigns.

Who can access LinkedIn Reserved Ads now?

The article states that LinkedIn has made Reserved Ads accessible to all managed accounts. Advertisers work with a LinkedIn account representative to reserve inventory and set the pricing strategy.

Where do LinkedIn Reserved Ads appear?

Reserved Ads appear in the most visible ad slot on LinkedIn’s feed: the top-of-feed placement. The article highlights this position as valuable for increasing visibility, engagement, and brand recall.

Which ad formats do Reserved Ads support?

The post says Reserved Ads support Sponsored Content formats including Video, Single Image, and Carousel Ads. This gives B2B advertisers multiple creative options for premium feed placement.

What performance benefits does the article cite for Reserved Ads?

According to the article, LinkedIn reports up to 75% higher dwell time, 88% higher view-through rates, and 99% of forecasted impressions. It also cites up to a 101% increase in mid-funnel engagement.

Why are Reserved Ads useful for B2B campaign planning?

The article emphasizes predictable delivery and fixed pricing models, which can help marketers plan campaigns with more certainty. It also notes that premium placement can help build higher-quality retargeting audiences for future conversions.

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