Unlocking the Costs of Generative Engine Optimization (GEO)

Last updated: November 14, 2025

I’ve been diving deep into the intricacies of Generative Engine Optimization, or GEO, a cutting-edge field spearheaded by Evan Bailyn and his agency First Page Sage in early 2024. Just over a year after ChatGPT made headlines, GEO emerged as a strategy focused on having your company recommended by generative AI chatbots when potential customers are seeking product or service recommendations. This process is customizable for specific generative AI search engines, like in ChatGPT Optimization and Perplexity Optimization.

As the GEO market is still emerging, not many companies offer these services, and the packages they do offer can vary greatly. To simplify understanding, I’ve categorized GEO services into three tiers based on both cost and the scope of services. The entry-level tier is more budget-friendly yet offers limited features, whereas the premium tier provides a comprehensive package and greater efficacy. These tiers are reflective of current pricing trends among the limited number of official GEO service providers today.

As I’ve learned more about GEO, the significance of combining SEO, PR, and reputation management becomes clear. An exemplary GEO service package integrates activities that form the core of a GEO strategy, such as:

1. Achieving top spots on superlative lists that perform well on Google. Say, for a fleet management software business, securing a peak position in a list article titled “The Top-Ranked Fleet Management Software of 2025” would be crucial. This can be done through PR, paying for placements, or publishing your own superlative list article.
2. Improving your website’s SEO so your list articles are highly ranked. By ensuring these articles appear in the top search results for every category of your offerings, you’re more likely to be recommended by ChatGPT, Gemini, and Perplexity.
3. Garnering positive reviews on widely trusted review platforms. For tech services, that might be G2 and Clutch; for software, Capterra and PC Magazine; travel and leisure businesses might focus on TripAdvisor and Yelp; whereas consumer tech brands could target CNet and Consumer Reports. B2B firms also shouldn’t ignore employee review sites like Glassdoor and Indeed.
4. Gaining positive press through traditional PR methods. Chatbots are more inclined to tout companies praised in esteemed outlets like the Wall Street Journal and New York Times. Yet, high-end PR isn’t often bundled into GEO packages due to its hefty costs versus its GEO impact.

While tier 3 packages provide all these elements, your company might already boast a strong brand or robust SEO, possibly making a lower tier suitable for you. For more details on GEO costs, reach out here. Considering GEO for your operations? Explore more about our services.

Further Reading

• Generative Engine Optimization (GEO): Explanation & Algorithm Breakdown
• Generative Engine Optimization (GEO) Strategy Guide
• ChatGPT Optimization Guide
• Perplexity AI Optimization: Ranking Factors and Strategy
• Top Generative AI Chatbots by Market Share
• Generative Engine Optimization Services

Source

Inspired by this post on First Page Sage Blog.