I discovered that the Google Merchant Center is currently examining a problem that affects Feeds. This issue has been flagged on their public status dashboard, raising concerns for those of us who rely on these Feeds for product listings and Shopping ad performance.
Here’s what you need to know:
- Incident began: Feb. 4, 2026, at 14:00 UTC.
- Latest update (Feb. 20, 14:43 UTC): “We’re investigating reports of an issue with Feeds. We will provide more information shortly.”
- Status: Service disruption
The notification you see is on the Merchant Center Status Dashboard, which closely monitors the availability of Merchant Center services.
Why is this important? Feeds are the backbone of product listings for Shopping ads and free listings. Any issues here can affect product approvals, updates, or their visibility in campaigns tied to retail inventory.
What to keep an eye on: Google has yet to clarify the extent, cause, or expected resolution timeline. If you’re experiencing any delay or disapproval in feed processing, I suggest keeping a close watch on the dashboard for updates.
The takeaway: Any disruption in feed processing can lead to a decline in ecommerce performance. As retail advertisers, we should continually check diagnostics and campaign delivery until we get more information.
Further Reading. Merchant Center Status Dashboard
Inspired by this post on Search Engine Land.
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