As I dive into the latest updates from Google, I’m thrilled to share that they have now introduced native location targeting controls to Demand Gen campaigns. This update allows advertisers, like myself, to implement more precise geo-targeting, making our campaigns even more effective.
Recently, Google Ads started rolling out these new location targeting options specifically for Demand Gen campaigns. These new options bring these campaigns closer in functionality to Search, which is great news for enhancing our ad strategies.
What’s new? Now, I have the ability to choose explicitly between ‘Presence or interest’ and ‘Presence only’ when setting up Demand Gen campaigns. These options are readily available directly within the campaign interface, streamlining the process by eliminating the need for manual exclusions.
Why this matters for us. Up until now, targeting precision in Demand Gen was somewhat of a challenge. By making ‘presence only’ targeting a native feature within campaign setup, Google helps us avoid common workarounds and reduces the risk of geo-leakage. This means cleaner traffic, more accurate measurements, and increased confidence in our campaign performance.
The bigger picture. Demand Gen is crafted for reaching audiences in the upper and mid-funnel across platforms like YouTube, Discover, and Gmail. With these enhanced location controls, I’m now more assured that my impressions and clicks are from users situated in the target markets I’m aiming for.
Where I noticed it first. This exciting update was first spotted by the Google Ads specialist, Marcin Wsół, whose insights I follow on LinkedIn.
The takeaway for us. With these improved location targeting capabilities, setting up Demand Gen campaigns is now much simpler, giving me greater control and ensuring our budget stays focused within intended regions.
Inspired by this post on Search Engine Land.
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