I’ve got great news—Google Search Console has officially rolled out custom annotations for performance reports! After extensive testing, this amazing feature is finally live.
Now, I can easily annotate my reports directly within Search Console. This means I’ll never forget essential events like coding changes, algorithm updates, or any website bugs that might crop up.
What are custom annotations? According to Google, custom annotations are “Notes you create yourself to mark important events specific to your property, such as when you launch a new feature, or fix a bug on your website.”
Google began testing this feature in May 2025, and it’s thrilling to see it live now.
What do they look like? Take a look at this screenshot of a custom annotation in Search Console:

How does it work? Adding custom annotations to my performance reports is a breeze. Here’s how I do it:
- Open the Performance report.
- Right-click the chart on the specific date I want to annotate.
- Select a date using the date picker.
- Type my note in the text field (up to 120 characters).
- Click Add.
I can add up to 200 annotations on a single property, which is fantastic!

To delete annotations, here’s what I do:
- Click the annotation marker on the chart to see the note.
- Select DELETE in the annotation pop-up window.
- Select Cancel or Delete on the following screen to cancel/confirm.
Note that I can’t edit annotations, and any annotations older than 500 days will be automatically deleted.
Why do I care? Annotations are an excellent way to keep track of changes on my website as I review these performance reports. As Google mentioned, “Annotations in Search Console help you understand changes in your data by providing context on your charts.”
Here are additional reasons Google encourages using annotations:
- Infrastructure changes like updating a template or a site migration
- SEO efforts like implementing a new plugin or hiring an agency
- Changing content to focus on different user intents
- External events that affect your business, such as holidays
It’s important to remember that annotations are visible to anyone who has access to those properties, so I make sure to post cautiously.
Inspired by this post on Search Engine Land.


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