Unlock the Power of Annotations in Google Search Console

```json
{
  "alt": "Close-up of Google Search Console interface displaying graphs of web data metrics.",
  "caption": "Explore your website's performance with the Google Search Console, where data meets actionable insights.",
  "description": "The image showcases a close-up view of the Google Search Console interface, focused on a graph displaying web data metrics like impressions over time. The screen features options for filtering data by various parameters. This tool is essential for understanding website performance and improving SEO strategies. Keywords: Google Search Console, web metrics, SEO, data analysis."
}
```

I’ve got great news—Google Search Console has officially rolled out custom annotations for performance reports! After extensive testing, this amazing feature is finally live.

Now, I can easily annotate my reports directly within Search Console. This means I’ll never forget essential events like coding changes, algorithm updates, or any website bugs that might crop up.

What are custom annotations? According to Google, custom annotations are “Notes you create yourself to mark important events specific to your property, such as when you launch a new feature, or fix a bug on your website.”

Google began testing this feature in May 2025, and it’s thrilling to see it live now.

What do they look like? Take a look at this screenshot of a custom annotation in Search Console:

How does it work? Adding custom annotations to my performance reports is a breeze. Here’s how I do it:

  • Open the Performance report.
  • Right-click the chart on the specific date I want to annotate.
  • Select a date using the date picker.
  • Type my note in the text field (up to 120 characters).
  • Click Add.

I can add up to 200 annotations on a single property, which is fantastic!

```json
{
  "alt": "Screenshot of an add annotation interface with graph data and an annotation field.",
  "caption": "Adding annotations to your analytics can provide valuable insights and context to your data trends.",
  "description": "This image shows a screenshot of an interface for adding annotations in a web analytics tool. The interface includes a date selector set to May 4, 2025, and an annotation text box reading 'Something important happened today!' Below is a line graph displaying data trends over several months, with a total of 97.1 million clicks noted. Users are reminded not to include sensitive information when adding annotations. The tool offers filters and a date range selection for customizing data views."
}
```

To delete annotations, here’s what I do:

  • Click the annotation marker on the chart to see the note.
  • Select DELETE in the annotation pop-up window.
  • Select Cancel or Delete on the following screen to cancel/confirm.

Note that I can’t edit annotations, and any annotations older than 500 days will be automatically deleted.

Why do I care? Annotations are an excellent way to keep track of changes on my website as I review these performance reports. As Google mentioned, “Annotations in Search Console help you understand changes in your data by providing context on your charts.”

Here are additional reasons Google encourages using annotations:

  • Infrastructure changes like updating a template or a site migration
  • SEO efforts like implementing a new plugin or hiring an agency
  • Changing content to focus on different user intents
  • External events that affect your business, such as holidays

It’s important to remember that annotations are visible to anyone who has access to those properties, so I make sure to post cautiously.


Inspired by this post on Search Engine Land.


crushpress.ai community screenshot

FAQs

What are custom annotations in Google Search Console?

Custom annotations are notes you create to mark important events specific to your property, such as launching a new feature or fixing a website bug. They appear in performance reports to add context to data changes.

How do I add a custom annotation to a Search Console performance report?

Open the Performance report, right-click the chart on the date you want to annotate, choose a date with the date picker, type a note of up to 120 characters, and click Add.

How many annotations can I add in Google Search Console?

The post says you can add up to 200 annotations on a single property. Notes should be used carefully because they are visible to anyone with access to that property.

Can I edit or delete annotations after adding them?

The post says annotations cannot be edited. To delete one, click its marker on the chart, choose DELETE in the pop-up, then confirm or cancel on the following screen.

What kinds of events should I track with Search Console annotations?

Useful events include coding changes, algorithm updates, website bugs, template updates, site migrations, new SEO plugins, agency work, content changes, and external events such as holidays.

How long do custom annotations stay in Search Console?

According to the post, annotations older than 500 days are automatically deleted. This makes them useful for recent context while reviewing performance reports.

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