I recently stumbled upon an exciting development from Google that’s set to transform how we view local search ads. They’re experimenting with a swipeable location carousel, designed to make results more interactive and competitive, especially for advertisers with multiple locations.
The key change lies in how Google is planning to make local search ads more engaging. By grouping multiple business locations into a horizontal carousel, they allow users to swipe through different options right from the ad unit. Imagine being able to compare options without leaving the search results page. This feature could potentially change how advertisers capture nearby demand.
What’s Happening: This new format for Google Ads aims to consolidate business locations into a swipeable carousel. It promises a richer browsing experience for users, who can now view multiple locations directly within the ad.
How It Works: Instead of displaying each location separately, the carousel groups them together. Each location includes business details such as ratings and proximity, all easily accessible by swiping.
Zoom In: The move from static, stacked listings to a more dynamic experience is notable. It consolidates multiple location listings into one elegant, swipeable unit.
Why We Care: For advertisers, this could mean increased visibility in a single ad, while users enjoy a faster way to compare options nearby. It’s a win-win.
Between the Lines: While this could boost engagement with location-based ads, it might also heighten competition within the carousel as businesses compete for user attention.
What to Watch: I’m eager to see if this feature rolls out more widely and the impact it will have on click-through rates and overall local ad performance.
First Spotted: This intriguing update was first noticed by Anthony Higman, Founder of Adsquire, who shared his discovery on LinkedIn.
Inspired by this post on Search Engine Land.
Leave a Reply