Google Ads recently introduced an exciting new feature called the ‘investment strategy’ tool, which has been designed to help advertisers explore potential returns from increased budgets.
I’ve discovered that when our campaign budgets are limited, Google Ads encourages us to develop these ‘investment strategies.’ This option has been seamlessly integrated into the budget recommendations interface, offering a more dynamic approach to managing ad spend.
How it works. Every time Google identifies a budget-constrained campaign, it suggests an action: “Grow your account by creating your own Google investment strategy.” By choosing to ‘Create investment strategy,’ I can model budget increases, which allows me to preview potential improvements in conversions, value, or clicks.
Why we care. This feature is a game-changer, prompting us to think beyond daily spending limits. By using this tool, I can simulate and understand how incremental budget changes might affect our performance, offering insights previously limited to manual or third-party analyses.
Through these simulations, I’m able to justify any budget adjustments with solid ROI projections directly from Google Ads.
The backstory. This innovative feature was highlighted by Hana Kobzová, founder of PPC News Feed, who shared screenshots of the new interface in use.
The big picture. With this move, Google is steering us toward using more automated, growth-centric budgeting tools, aiming to become a proactive partner rather than merely a service for ad placements.
Inspired by this post on Search Engine Land.
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