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Easily Share Shipping & Returns on Google Without Merchant Center

```json { "alt": "Google logo overlaid on colorful warehouse doors in red, blue, green, and yellow.", "caption": "A vibrant fusion of technology and architecture as the iconic Google logo merges with vividly colored warehouse doors.", "description": "This image features the Google logo prominently displayed over an array of colorful warehouse doors. The doors, numbered 4, 5, and 6, are painted in striking red, blue, green, and yellow, matching the vibrant colors of the logo. The architectural elements offer a bold contrast, with the clean lines and industrial textures of the warehouse complementing the modern, digital aesthetic of the Google symbol. Perfect for themes of technology, creativity, and modern design." } ```

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I recently discovered that I can now update my website

```json { "alt": "Google Search Console Shipping and returns settings page showing shipping policies and details.", "caption": "Explore your shipping options with Google Search Console's Shipping and Returns settings. Manage policies to optimize customer experience.", "description": "This image displays the Shipping and Returns settings page within Google Search Console, focused on shipping policies. The section includes options to add new shipping policies and provides details about current policies: three entries show status, name, cost, delivery time, and country. This page assists users in managing delivery options, ensuring accurate information is presented to customers. Essential for e-commerce SEO and customer satisfaction." } ```
```json { "alt": "Rich Results Test showing valid shipping policy for US, Canada, and Mexico.", "caption": "Exploring the intricacies of shipping policies! A successful Rich Results Test highlights a detailed shipping policy encompassing the US, Canada, and Mexico.", "description": "Screenshot of the Rich Results Test tool displaying a valid shipping policy for US, Canada, and Mexico. Includes JSON-LD code detailing a 'ShippingService' with free 2-day shipping for orders over $29.99 in US and Canada, and no shipping to Mexico for orders under $50. The results confirm the policy's eligibility for Google's rich results, highlighting attributes such as fulfillment type and handling time." } ```

Inspired by this post on Search Engine Land.

FAQs

Can merchants share shipping and returns on Google without Merchant Center?

Yes. The post explains that merchants can share shipping and returns policies on Google Search without needing a Merchant Center account.

What options does the post mention for sharing shipping and returns policies?

The excerpt says merchants can use Search Console or structured data to share shipping and returns policies with Google Search.

What does the Search Console screenshot show?

The screenshot shows the Google Search Console Shipping and returns settings page. It includes shipping policies with details such as status, name, cost, delivery time, and country.

What does the Rich Results Test screenshot demonstrate?

The Rich Results Test screenshot shows a valid shipping policy for the US, Canada, and Mexico. Its displayed JSON-LD includes a ShippingService example and confirms eligibility for Google’s rich results.

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