I’ve got exciting news for certified online pharmacies in the U.S. Google has expanded its recurring billing policy, which now allows us to promote prescription drugs through subscription plans and bundled services.
The update means that certified merchants, like us, can now offer:
- Prescription drug subscriptions — we’re talking recurring billing for prescription medications.
- Prescription drug bundles — this allows us to combine drugs with other services, such as coaching or treatment programs, as long as the medication remains the primary product.
- Prescription drug consultation services — recurring consultations to assess prescription eligibility, offered standalone or with medications.
Eligibility Requirements. To participate, we need to maintain our certified status, accurately submit subscription costs using the [subscription_cost] attribute in Merchant Center, and ensure our landing pages feature transparent terms and fees. We must also comply with existing Healthcare & Medicine policies. Accounts previously disapproved can ask for a review once they meet these requirements.
Why this Matters. This change presents new revenue possibilities for online pharmacies, as it allows us to harness the power of recurring billing models and bundled services while adhering to Google’s compliance standards.
The Bottom Line. Certified U.S. online pharmacies now have more flexibility to reach patients via recurring prescriptions and bundled offers, providing an opportunity to expand subscription-based services.
Dig Deeper. For a deeper understanding, you can explore the full policy details on Google’s support page: Recurring billing policy expansion: Prescription drugs
Inspired by this post on Search Engine Land.
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