I recently had the pleasure of speaking with Kirk Williams, a seasoned PPC expert who has been making waves in the industry since 2009. As the founder of Zato, a specialized PPC micro-agency, and author of notable works like Ponderings of a PPC Professional and Stop the Scale, Kirk is a familiar face at global conferences such as BrightonSEO, SMX, and HeroConf.
nnnnOne key aspect Kirk emphasized was the importance of taking on clients who are a good fit. His biggest lesson? Avoiding clients that don
Inspired by this post on Search Engine Land.
FAQs
Who is Kirk Williams in this post?
Kirk Williams is described as a seasoned PPC expert who has worked in the industry since 2009. The post also identifies him as the founder of Zato, a specialized PPC micro-agency.
What is the main lesson about choosing clients?
The post highlights Kirk Williams’ emphasis on taking on clients who are a good fit. It frames client fit as a key consideration for agency success.
What is Zato?
Zato is described in the post as a specialized PPC micro-agency founded by Kirk Williams. The article connects Zato to Kirk’s broader PPC experience and industry presence.
Which works by Kirk Williams are mentioned?
The post mentions Ponderings of a PPC Professional and Stop the Scale as notable works by Kirk Williams. These references support the article’s description of his PPC background.
What inspired this article?
The article states that it was inspired by a Search Engine Land post about Kirk Williams and why client fit is very important. The source link appears in the visible content.
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