I recently had the pleasure of speaking with Kirk Williams, a seasoned PPC expert who has been making waves in the industry since 2009. As the founder of Zato, a specialized PPC micro-agency, and author of notable works like Ponderings of a PPC Professional and Stop the Scale, Kirk is a familiar face at global conferences such as BrightonSEO, SMX, and HeroConf.
nnnnOne key aspect Kirk emphasized was the importance of taking on clients who are a good fit. His biggest lesson? Avoiding clients that don
Inspired by this post on Search Engine Land.
FAQs
Who is Kirk Williams?
Kirk Williams is a seasoned PPC expert who has been active in the industry since 2009. He is the founder of Zato, a specialized PPC micro-agency, and the author of Ponderings of a PPC Professional and Stop the Scale. He is a familiar face at global conferences such as BrightonSEO, SMX, and HeroConf.
What is Zato?
Zato is a specialized PPC micro-agency. It was founded by Kirk Williams.
What are Kirk Williams' notable works?
Notable works include Ponderings of a PPC Professional and Stop the Scale. These titles are mentioned in the post.
What inspired this post?
Inspired by this post on Search Engine Land.
What conferences is Kirk Williams known to attend?
Kirk Williams is a familiar face at global conferences such as BrightonSEO, SMX, and HeroConf.
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