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Tag: Microsoft

  • Microsoft Ends Mobile Ad Management: Here’s What You Need to Know

    Microsoft Ends Mobile Ad Management: Here’s What You Need to Know

    I’m here to update you that Microsoft will be saying farewell to its Advertising mobile app in January 2026. This shift will affect how advertisers manage their campaigns on the go.

    As someone who relies on the Microsoft Advertising app for quick interventions or checks, I understand the importance of staying informed. Now, I’ll need to adapt by using the web interface, which will become the sole channel for managing campaigns.

    So, what’s the change? The app is no longer available in the Apple App Store or Google Play, and from January 2026, it will be completely retired. Microsoft’s web UI, rich with features, will be our go-to tool.

    ```json { "alt": "Announcement about retiring the Microsoft Advertising mobile app in 2026.", "caption": "Microsoft Advertising announces the retirement of its mobile app by January 2026. Transition to their online platform for future campaign management.", "description": "This image is an official announcement from Microsoft Advertising about the retirement of their mobile app. The app will be removed from app stores in November 2025 but will function with updates until January 2026. Users are encouraged to continue managing campaigns through Microsoft Advertising's online platform. This message informs users about changes and provides guidance on adapting to new processes." } ```

    I first learned about this through marketing specialist Ive Predovan, who shared Microsoft’s email notice via PPC News Feed.

    To wrap it up, if you’ve been managing Microsoft Ads from your phone, it’s time to prepare for change. The transition to the web interface is imminent, leaving us with no choice but to adapt.

    Inspired by this post on Search Engine Land.

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