Tag: Local SEO

Effortlessly Manage Google Posts with New Scheduling & Multi-location Tools

I’m thrilled to share that Google Posts now includes features that support scheduling and multi-location publishing within Google Business Profiles. These updates are designed to make it easier for us to manage our Google Posts, whether they are for our businesses or clients.

Scheduling. One exciting new feature when adding a Google Post within our Google Business Profiles is the option to “schedule this post.” We can now select the exact date and time when we want our posts to go live.

Lisa Landsman from Google shared on LinkedIn, “Plan your entire week or month in advance! You can now schedule your Google Posts to go live automatically at the perfect time.”

Multi-location publishing. If you, like me, manage several locations for a business, you’ll find the new multi-location feature incredibly convenient. It allows us to quickly copy Google Posts to some or all of our locations with just a click. Lisa Landsman explained, “Easily create a single post and apply it instantly to multiple business locations in one click.”

What it looks like. Here’s a GIF that shows this functionality in action:

Why we care. I care about these updates because I know how busy businesses can be. Often, we don’t have the time to pause everything just to create a timely Google Post about an upcoming event or important message. Now, we can schedule these posts in advance and copy them effortlessly across locations we manage.

As Lisa Landsman from Google pointed out, “We know the upcoming holiday season is a crucial, and hectic, time for your business. It’s also your biggest opportunity to get your events, offers, and updates in front of potential customers who are actively searching.”

Inspired by this post on Search Engine Land.

November 25, 2025
Unlock the World: Access Profound in 30+ Languages

I’m thrilled to share some exciting news with you! Profound is rolling out a new App Language Selector, giving all of us the ability to use the platform in over 30 different languages. This feature is currently in beta and represents a significant milestone in our global expansion, following the success of Zero Click London.
With this launch, we’re doubling down on our promise to create a multilingual and accessible experience for teams not just in Europe, but around the globe. Whether you’re collaborating internationally or simply prefer working in your native tongue, Profound is now more user-friendly than ever.

Inspired by this post on Try Profound Blog.

November 24, 2025
Discover New Features on Google Maps: Insider Tips and More!

I’ve recently discovered that Google Maps has introduced some exciting new features to better inform us about local businesses and events. Now, we can also choose to leave reviews using nicknames, giving us a bit more privacy when sharing our thoughts.

Know Before You Go. One of the highlights is the ‘know before you go’ feature now available on Google Maps. I remember seeing this tested earlier, but it’s great to see it officially rolled out now.

When I search for places, I can easily access ‘know before you go’ tips, showing me crucial details like parking tips, secret menu items, and ideal reservation methods. This information comes from user reviews and other online resources.

These tips, dubbed ‘insider tips’ by Google, are now available in the U.S. on both Android and iOS. I’ve found them quite helpful in planning my visits more efficiently.

Here’s a glimpse of how it looks:

Trending Nearby in Explore Tab. There’s also a new addition to the Explore tab, highlighting trending restaurants, activities, and attractions nearby. I can simply swipe up on the explore tab to discover these popular spots.

This feature sources trends from platforms like Viator, Lonely Planet, and local influencers, including Sisterssnacking. It’s been a fantastic way for me to stay updated on what’s happening around me.

This update is available globally this month on both Android and iOS devices.

Here’s what the new Explore tab looks like in action:

Nicknames for Reviewers. One feature I particularly like is the option to use nicknames when leaving reviews. According to Google, “If you’d prefer not to use your real name, you can now choose a nickname and profile.”

While there might be concerns about spammy reviews, Google assures us that their systems are equipped to monitor and detect fake reviews continuously, linking our reviews to our Google Accounts.

This feature is rolling out globally this month on Android, iOS, and desktop.

Here’s a quick look at how to set up a profile with a nickname:

Inspired by this post on Search Engine Land.

November 19, 2025
Boost Local SEO with Keyword-Rich Google Reviews

Discover how keyword-rich Google reviews can significantly enhance your local visibility, engage more customers, and boost conversions. Let’s dive into the strategies, complete with handy templates to get you started.

As someone exploring the impact of keywords in reviews, I’ve noticed that while their influence on local rankings is debated, the value they bring extends well beyond just visibility. Here are seven compelling reasons why encouraging keyword-rich reviews is beneficial.

If your reviews consistently highlight specific keywords relevant to your business, the chance of your profile getting a Review justification in search results improves rapidly. This added visibility can directly enhance click-through rates and potentially elevate your standings in search results.

Google crafts clickable Place Topics from the keywords found in reviews. These topics not only stand out and attract potential customers by showcasing your expertise but also filter reviews efficiently, increasing engagement with your profile.

Terms frequently mentioned in your reviews are bolded in three review snippets on your Business Profile. This subtle emphasis can captivate users searching for these terms, likely boosting click-through rates to your profile.

For restaurants, Menu Highlights are curated from customer reviews and photos, similar to Place Topics. An analysis shows that these sections influence rankings, implying that mentions of menu items in reviews can enhance your visibility for those terms.

Google’s AI-generated summaries draw from review content to describe your business attributes, such as “cozy”. While you cannot directly edit these summaries, encouraging detailed, keyword-rich reviews can guide the AI to highlight beneficial aspects of your business.

Review summaries created by Google’s AI analyze frequent sentiments from customer feedback. By prompting customers to include specific keywords, your review summary can resonate more with potential clients.

Google is transitioning from the Q&A section to a feature allowing customers to ask questions about your business. This new feature draws answers from reviews, meaning that comprehensive, keyword-laden reviews become incredibly valuable.

Asking customers directly to insert specific keywords in their reviews may seem odd and forced. Instead, consider upgrading your review request templates to guide your customers naturally towards providing relevant, detailed feedback.

For example, Miriam Ellis has developed a helpful guide on acquiring keyword-rich reviews, complete with three templates tailored for different scenarios, each facilitating descriptive and keyword-rich content from your clients.

Implementing these improvements in your review requests will yield richer, more detailed customer feedback. This can enhance your local SEO benefits and possibly improve your Google rankings for related keywords, though that shouldn’t be your primary objective here.

Inspired by this post on Search Engine Land.

November 17, 2025