Category: SEO Blog

Discover the Best B2B SaaS Marketing Agencies of 2025

Last updated: November 14, 2025

In this report, I explore the finest B2B SaaS marketing agencies of 2025, evaluating them based on various criteria. Let’s dive into the aspects that set these agencies apart!

The companies were assessed on their notable clients, experience in the industry, the longevity of their leadership, and much more.

The most important criterion was their client base and how they’ve adapted their services to align with different market demands.

Here’s a detailed breakdown of the criteria I used to rank these agencies:

Notable Clients (20%): This is crucial to understanding an agency’s experience with B2B SaaS clients.

Year Founded (10%): Older agencies usually have the wisdom of adapting to fluctuating market conditions.

Leadership Experience Score (10%): This score reflects the expertise of the agency’s leadership in the marketing sector and their experience with B2B SaaS.

Average Reviews (20%): I normalized the agencies’ reviews from multiple third-party sources to ensure fairness in ranking.

Founder Led & Median Employee Tenure (10% each): Agencies led by their founders and with long-tenured employees signal stability and quality.

GEO Offering (10%): Agencies that offer Generative Engine Optimization (GEO) have a competitive edge in helping clients rank well in AI-generated overviews.

Media References (5%): This indicates how frequently an agency’s work is cited by authoritative media sources.

AI Visibility Score (5%): A proprietary measure of the agency’s visibility and that of its clients in AI-driven platforms like ChatGPT.

The list below showcases the top 10 B2B SaaS marketing agencies, as ranked by these factors. Additionally, I included information about their headquarters and marketing specializations.

Inspired by this post on First Page Sage Blog.

November 14, 2025
Unlocking the Costs of Generative Engine Optimization (GEO)
Last updated: November 14, 2025
I’ve been diving deep into the intricacies of Generative Engine Optimization, or GEO, a cutting-edge field spearheaded by Evan Bailyn and his agency First Page Sage in early 2024. Just over a year after ChatGPT made headlines, GEO emerged as a strategy focused on having your company recommended by generative AI chatbots when potential customers are seeking product or service recommendations. This process is customizable for specific generative AI search engines, like in ChatGPT Optimization and Perplexity Optimization.
As the GEO market is still emerging, not many companies offer these services, and the packages they do offer can vary greatly. To simplify understanding, I’ve categorized GEO services into three tiers based on both cost and the scope of services. The entry-level tier is more budget-friendly yet offers limited features, whereas the premium tier provides a comprehensive package and greater efficacy. These tiers are reflective of current pricing trends among the limited number of official GEO service providers today.
As I’ve learned more about GEO, the significance of combining SEO, PR, and reputation management becomes clear. An exemplary GEO service package integrates activities that form the core of a GEO strategy, such as:
1. Achieving top spots on superlative lists that perform well on Google. Say, for a fleet management software business, securing a peak position in a list article titled “The Top-Ranked Fleet Management Software of 2025” would be crucial. This can be done through PR, paying for placements, or publishing your own superlative list article.
2. Improving your website’s SEO so your list articles are highly ranked. By ensuring these articles appear in the top search results for every category of your offerings, you’re more likely to be recommended by ChatGPT, Gemini, and Perplexity.
3. Garnering positive reviews on widely trusted review platforms. For tech services, that might be G2 and Clutch; for software, Capterra and PC Magazine; travel and leisure businesses might focus on TripAdvisor and Yelp; whereas consumer tech brands could target CNet and Consumer Reports. B2B firms also shouldn’t ignore employee review sites like Glassdoor and Indeed.
4. Gaining positive press through traditional PR methods. Chatbots are more inclined to tout companies praised in esteemed outlets like the Wall Street Journal and New York Times. Yet, high-end PR isn’t often bundled into GEO packages due to its hefty costs versus its GEO impact.
While tier 3 packages provide all these elements, your company might already boast a strong brand or robust SEO, possibly making a lower tier suitable for you. For more details on GEO costs, reach out here. Considering GEO for your operations? Explore more about our services.
Further Reading
Source

Inspired by this post on First Page Sage Blog.
November 14, 2025
ChatGPT Insights: User Statistics and Market Trends for November 2025
Last updated: November 7, 2025

Recently, I delved into analyzing ChatGPT usage statistics, drawing insights from 14 diverse sources as of October 2025. Each source had its own approach to calculating usage data, so I crafted a weighted model to consolidate these insights. This model gave prominence to sources based on longevity, credibility, and accuracy. Applying this model over the past year unveiled intriguing trends in ChatGPT usage.

I must say, the number of unique users for ChatGPT, both standalone and integrated as Microsoft Copilot, paints a captivating picture. Here’s the data breakdown and a glimpse into the 12-month user trend:

The user numbers are incredible: 801 million for standalone ChatGPT, 98 million for Microsoft Copilot, and a combined total of 856 million unique users. The sheer volume of visits—5.1 billion for ChatGPT alone and 998 million via Copilot—culminates in an astounding 5.5 billion visits. Moreover, ChatGPT commands a significant portion of the AI search market at 61%, with a total market share of 75.1% when combined with Copilot. Observably, we enjoyed a quarterly user growth rate of 7%, signaling upbeat momentum.

Reflecting on ChatGPT’s market share, it remains strong but faces growing competition from other AI chatbots. Despite this, the 12-month progression exhibits consistent growth, which is visually represented and provides a clear narrative of market stability. The graphics demonstrate how the ongoing competition shapes the market landscape.

In terms of competitor market share, while ChatGPT sustains its leadership, newer players like Claude are making noticeable gains. This shift necessitates continuous innovation to maintain our lead.

Diving deeper into user behavior, usage trends reveal essential insights. The most frequent use case remains general and academic research, which speaks to ChatGPT’s versatility. Additionally, coding assistance and email composition are gaining traction, offering insight into evolving user needs.

From a geographical perspective, it’s fascinating to see how visitor shares are distributed across countries. The US and India lead this segment, highlighting their significant role in patronage, while Brazil, Canada, and others follow suit.

Interestingly, industries are also shaping up with ChatGPT’s assistance during purchasing processes. Leading sectors include Travel & Hospitality and Retail & CPG, showing the growing dependency on AI in making informed purchase decisions.

If you’re interested in a detailed pdf version of this report, feel free to reach out here.

For those hungry for related insights, explore our other reads:
Discover more fascinating data and trends by viewing our sources.

Inspired by this post on First Page Sage Blog.
November 7, 2025
Why Relying on AI Prompt Volume Can Be Misleading: A Better Approach

When it comes to AI prompt volume, I’ve learned that blindly relying on it might not be the best strategy. A more sustainable approach is to align your strategy with real business goals.

Many people fall into the trap of trusting AI metrics without considering their actual business objectives. Instead, we should focus on building a robust Automated Enterprise Optimization (AEO) strategy.

By doing this, we can ensure our efforts directly contribute to meaningful outcomes, rather than merely generating data for data’s sake.

Considering this, I’ve realized the importance of setting goals based on substantial business needs, which not only creates genuine value but also supports long-term success.

Inspired by this post on Conductor Blog.

November 7, 2025
Revolutionizing Marketing: AI Search and the End of Last-Click Attribution

I’ve discovered that AI search is dramatically changing how we approach marketing attribution. As zero-click searches become more prevalent, along with the rise of conversational funnels, the traditional last-click models are rapidly becoming outdated.

In this new landscape, it’s crucial to explore alternative attribution models that can accurately capture the multi-faceted customer journey. Together, we’ll delve into these innovative strategies.

Inspired by this post on HiGoodie Blog.

November 6, 2025
Unlocking the Power of First AI Queries in SERP Strategy

I’ve always been fascinated by how search engine ranking positions impact AI search results, specifically through ChatGPT. What really intrigues me is how the timing of queries can multiply the effects on citations.
Diving into our study of 420 prompts and 2,867 ChatGPT queries, the data showed that securing the top spot in initial searches can capture a significant 40.2% of citations. In contrast, if you rank number one in subsequent searches, your citation rate plummets to 24.3%—this 1.7× difference is a game-changer for optimization strategies.
Understanding this, I’ve realized that traditional SEO strategies like simply aiming to rank higher overlook a crucial element. Our findings highlight how gradient compression reduces sensitivity to rank positions by 55% across query sequences, showing that the synergy between search ranking and the timing of queries enhances outcomes rather than merely adding to them.
This analysis offers an essential, data-driven framework for interpreting the two-dimensional attribution surface, which is reshaping both SEO and AEO strategies in 2025. Exciting times lie ahead for those ready to adapt to these transformative insights.

Inspired by this post on Try Profound Blog.

November 6, 2025
Mastering AI: Transforming Your Customer Journey

As someone deeply involved in the digital landscape, I’ve learned that adapting to the ever-evolving AI customer journey is crucial. Recently, I discovered some valuable insights from Acquia’s leadership on how best to tailor content for this new era.

The integration of AI into our everyday interactions with customers requires a strategic approach to content creation and delivery. By understanding how AI tools process and present our content, we can better position ourselves to meet customer expectations effectively.

Inspired by this post on Conductor Blog.

November 6, 2025
Elevate Your AI Search Strategy: Expert AEO/GEO Tactics

Welcome to an exploration of advanced AEO and GEO strategies, where I dive into expert insights with leading minds at Conductor. Together, we’ll uncover transformative techniques that redefine how we approach search engine optimization in the AI era.
Expert insights from Conductor experts on all things AEO / GEO and the future of search.
My journey with AEO/GEO strategies is not just about techniques; it’s about vision. The way we engage with searches is evolving, and harnessing these powerful methods can set us apart. I’m excited to share actionable tips and insights that I’ve gathered.
Join me in this deep dive. Let’s equip ourselves with the knowledge to master AI visibility and enhance our search optimization efforts with cutting-edge tools and strategies.

Inspired by this post on Conductor Blog.

November 6, 2025

Unveiling the Top eCommerce GEO/AEO Agencies of 2025

I’ve delved deep into the bustling world of eCommerce to bring you an insider’s look at the leading GEO/AEO agencies dominating the scene in 2025. Through an extensive analysis carried out between May and October, we’ve scrutinized 48 standout agencies using a proprietary algorithm. Here, I share my findings and insights to spotlight the top 7 agencies that emerged victorious.

This analysis is powered by key factors weighted to reflect their importance in the current landscape. Let’s explore these:

Average Review Score (25%): We aggregated ratings from review platforms like Google, Clutch, and G2, along with client testimonials to reflect quality.
AI Visibility Score (20%): Our own metric evaluating client visibility on AI platforms such as ChatGPT and Perplexity.
Client Retention Rate (20%): We gauged year-over-year client retention using testimonials, case studies, and LinkedIn mapping.
Technical Expertise (15%): This involved assessing team profiles on LinkedIn to measure their eCommerce GEO/AEO skills.
Notable eCommerce Clients (10%): We looked at their experience with well-known eCommerce brands and retailers.
Industry Recognition Score (10%): Media presence, awards, and peer recognition were key indicators of industry standing.

I’m excited to share the results below, featuring a detailed table and in-depth agency analyses beneath.

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The Top eCommerce GEO/AEO Agencies – 2025

Rank	Company	Location	Avg Review	AI Visibility	Retention	Tech Score	Notable Clients	Specialty
1	First Page Sage	San Francisco, CA	4.9	94%	92%	4.8	Logitech, Rodan + Fields, CPAP.com	Lead Gen GEO/AEO
2	Driven Metrics	Chicago, IL	4.8	89%	88%	4.6	Tesseract Medical, OSEA Malibu, Pedifix	ROI-Focused GEO
3	Genevate	New York, NY	4.7	91%	85%	4.7	Resmed, Om Mushrooms	Brand-building through GEO
4	Focus Digital	Raleigh, NC	4.6	87%	86%	4.5	NASCAR, Revo	Local Business GEO
5	eCommerceBoost	London, UK	4.5	85%	83%	4.3	Sugarlash, Wine Journey	International GEO
6	Tinuiti	New York, NY	4.4	82%	81%	4.4	Illy caffe, Wrangler	Full-funnel AEO
7	ShopVisibility	Toronto, Canada	4.3	80%	79%	4.1	Shopify, Indigo	Local GEO

Agency Summaries

I’ve compiled summaries for each of the agencies that made the cut, offering a detailed peek into their specialties and how they rank online.

First Page Sage, for lead generation-focused SEO & GEO

First Page Sage is renowned as the trailblazer of Generative Engine Optimization (GEO), pioneering both the term and methodology reshaping eCommerce strategies today. The agency excels in crafting top-tier content that amplifies lead generation and establishes thought leadership within the eCommerce landscape. Their client roster is impressive, featuring major players like Microsoft and Salesforce, illustrating their scalable strategy success.

Their expertise in eCommerce GEO is evident, transcending traditional approaches by integrating sophisticated AI visibility strategies. Clients commend the agency for content quality that surpasses what internal teams can achieve, focusing on revenue-generating metrics over mere rankings.

Location: San Francisco, CA
Year Established: 2009
Price Range: $$$
Services Offered: Lead Generation, SEO, AIO/GEO, SEM, Web Design

Summary of Online Reviews

First Page Sage is “the gold standard for eCommerce GEO” with notable “measurable AI ranking results”; clients appreciate their “data-driven communication” while some mention they “take extra time” to ensure quality.

Driven Metrics, for analytics & ROI-focused optimization

Driven Metrics adopts a data-centric approach to eCommerce GEO, zeroing in on ROI and conversion rate optimization. Hailing from Chicago, they have carved a niche by working with fashion and lifestyle brands, offering sophisticated modeling along with superior AI visibility efforts.

Their main strength is demonstrating clear links between AI visibility and bottom-line metrics, supported by comprehensive performance tracking systems. While highly analytical, their approach might feel overwhelming to smaller businesses seeking simplicity.

Location: Chicago, IL
Year Established: 2017
Price Range: $$$$
Average Review Score: 4.8

Summary of Online Reviews

Driven Metrics earns praise for “obsessive focus on ROI” and their “transparent reporting”; clients cherish their “sophisticated analytics” although some find it “intimidating”.

Inspired by this post on First Page Sage Blog.

November 6, 2025

Top Industries Leveraging Generative AI for Purchases

Last updated: October 24, 2025

I’ve always been fascinated by the impact of technology on consumer behavior. Recently, I took a deep dive into the world of generative AI and its role in guiding purchase decisions. To get a better understanding, I conducted an online survey with 3,161 participants from various industries. Each person shared whether they used generative AI tools when making purchasing choices over the past year. To pinpoint industry trends, I categorized these responses into sectors like healthcare, automotive, retail, travel, home services, and more.

After collecting the data, I meticulously analyzed how frequently AI is used in each industry for purchasing decisions. By ranking these industries based on the percentage of AI usage, I’ve gained a clearer picture of which sectors are the most influenced by AI-based consumer decisions. To ensure the accuracy of the findings, I made sure to screen responses for consistency and applied statistical weighting to reflect demographic and industry representation more accurately.

Below, you’ll find the results that answer the question: “Which industries are embracing generative AI for shopping?” For simplicity, I’ve listed only the top 15 industries.

The Top Industries Using Generative AI in Purchasing Decisions

#	Industry	% of Customers Using Generative AI in Purchasing Journey	Purchasing Stage(s)	Purchasing Use Case
1	Education	61%	Discovery, Comparison, Validation	Prospective students use chatbots to find the best programs for their specific interests and schedule.
2	Food & Beverage	59%	Problem Solving, Discovery	Consumers look up recipes and product recommendations. Food retailers research consumer food trends.
3	Lifestyle, Health & Wellness	54%	Problem Solving, Discovery	Consumers seek solutions to improve their health and lifestyle, and are open to product and service recommendations.
4	Travel & Hospitality	53%	Discovery	Consumers plan personalized trips with AI-generated itineraries and use chatbots to get quick recommendations for flights and hotels.
5	Retail & CPG	49%	Problem Solving, Discovery, Comparison	Consumers compare brands, get product recommendations, and seek the right product for their specific needs.
6	Automotive	46%	Comparison	Consumers often use generative AI to quickly compare vehicles and narrow their search down to 2-3 models. AI sees less used in the more relationship-driven B2B automotive industry.
7	Healthcare	44%	Problem Solving, Discovery	Consumers analyze their symptoms in search of a treatment; healthcare orgs research the latest technology to modernize their office or department.
8	Home Services	41%	Discovery, Comparison, Validation	Home services customers estimate costs and find local HVAC, plumbing, and pest control providers through chatbots.
9	B2B SaaS	41%	Problem Solving, Discovery, Comparsion	Decision makers compare platforms and seek personalized software recommendations for their industry and use case.
10	Advertising & Marketing	40%	Problem Solving, Validation	Marketing decision-makers ask chatbots questions about which platforms and integrations they need in order to have the martech stack that best suits their organization’s needs.
11	Financial Services	40%	Problem Solving, Comparison	Consumers and businesses both use generative AI to find and compare financial service providers.
12	Fintech	39%	Problem Solving, Comparison, Validation	Consumers look for finance apps that suit their lifestyle and needs. Business owners validate existing recommendations and compare tools.
13	Insurance	37%	Problem Solving, Comparison	Business decision makers and consumers research which insurance solution is best for them and attempt to optimize pricing.
14	IT Services	35%	Problem Solving, Discovery, Comparison	IT services customers seek personalized service recommendations and generate side-by-side vendor comparisons.
15	Real Estate	31%	Discovery, Comparison	Investors analyze neighborhoods and crunch numbers in order to make decisions about which properties are worth investing in.

Purchasing Stages

Generative AI’s Financial Impact in 2025

To assess the financial influence of generative AI on each of the top 15 industries, I estimated the impact by multiplying each industry’s market value by the percentage of customers using AI for purchases:

#	Industry	2025 Market Value (USD)	Generative AI’s Estimated Financial Impact
1	Travel & Hospitality	$9.25 trillion	$1.48 trillion
2	Healthcare	$10.06 trillion	$1.11 trillion
3	Food & Beverage	$7.8 trillion	$936 billion
4	Retail & CPG	$5.94 trillion	$891 billion
5	Lifestyle, Health & Wellness	$4.2 trillion	$546 billion
6	Insurance	$5.5 trillion	$385 billion
7	Education	$6.3 trillion	$378 billion
8	Automotive	$2.7 trillion	$243 billion
9	Real Estate	$3.81 trillion	$229 billion
10	IT Services	$1.2 trillion	$156 billion
11	Financial Services	$22.5 trillion	$135 billion
12	Advertising & Marketing	$1.3 trillion	$104 billion
13	Home Services	$600 billion	$66 billion
14	Fintech	$310 billion	$21.7 billion
15	B2B SaaS	$157 billion	$12.6 billion

Requesting a Copy of This Report

If you’re interested in grabbing a PDF version of this report, feel free to reach out here.

Travel & Hospitality: Encompasses all travel-related services, including hotels and restaurants.
Retail & Consumer Packaged Goods (CPG): Includes all retail sales and consumer packaged goods.
IT Services: Covers services such as consulting, software development, and system integration.
Lifestyle, Health & Wellness: Encompasses products and services related to supplements, nutraceuticals, exercise, mindfulness, etc.
Food & Beverage: Includes all food and beverage products and services.
Home Services: Covers services such as home maintenance, repair, and improvement.
Healthcare: Includes medical services, pharmaceuticals, and healthcare equipment.
Automotive: Encompasses vehicle manufacturing, sales, and related services.
B2B SaaS: Refers to Business-to-Business Software as a Service.
Advertising & Marketing: Includes all advertising and marketing services.
Fintech: Covers financial technology products and services.
Insurance: Includes all types of insurance services.
Real Estate: Encompasses property sales, rentals, and related services.
Financial Services: Includes banking, investment, and other financial services.

First Page Sage Internal Research Study, February 2025, First Page Sage
Artificial Intelligence Market Size, Share & Growth Report, January 2025, Fortune Business Insights
Artificial Intelligence Global Opportunity Analysis and Industry Forecast, January 2025, Next Move Strategy Consulting
2025 AI Business Predictions, December 2024, PricewaterhouseCoopers
The Rapid Adoption of Generative AI, September 2024, National Bureau of Economic Research
Who On Earth is Using Generative AI?, August 2024, World Bank Group
AI Industry Analysis: 50 Most Visited AI Tools and Their 24B+ Traffic Behavior, October 2023, Sujan Sarkar

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