I’m thrilled to share that Reddit is stepping up its ecommerce game by introducing exciting new shopping ad tools. These include innovative Dynamic Product Ad formats and a seamless Shopify integration, aiming to help retailers connect with Reddit’s ever-growing audience.
Reddit is really making commerce a priority, launching a range of features that let retailers leverage the platform’s powerful purchase influence. It’s fascinating to see this evolution as Reddit plays a more prominent role in the buying process.
Why now. There’s a noticeable surge in shopping discussions, having increased by 40% over the last year. According to Reddit, a whopping 84% of shoppers feel more assured about their purchases after browsing Reddit, yet, surprisingly, it remains the most undervalued media channel, as reported in Fospha’s State of Retail Commerce 2026 study.
What’s new.
Collection Ads — This dynamic ad format pairs enticing lifestyle images with purchasable product tiles in a carousel, brilliantly merging discovery with purchase. Those who’ve embraced these best practices are seeing an impressive 8% boost in ROAS.
Community and Deal overlays — Exclusive Reddit-native labels like “Redditors’ Top Pick” and automated discount alerts provide valuable social proof and price signals without any additional effort from advertisers.
Shopify integration — In its alpha stage, this integration streamlines catalog and pixel setup for new Dynamic Product Ad enthusiasts, facilitating automatic product-user-context matching.
The numbers. In Q4 2025, Reddit’s Dynamic Product Ads delivered an average of 91% higher ROAS compared to the previous year. Notably, Liquid I.V. has seen DPAs constituting 33% of its total platform revenue, significantly outperforming other conversion campaigns by 40%.
Why we care. The introduction of tools like the Shopify integration drastically lowers the barriers for launching Dynamic Product Ads on Reddit. With Reddit still an undervalued channel, it’s a golden opportunity to capitalize on before the market becomes more competitive and costs escalate.
The bottom line. Reddit is seriously enhancing its reputation as a performance channel in ecommerce, and these new tools make it much easier to join the race. For retailers who haven’t yet utilized DPAs on Reddit, this is an excellent moment to experiment with an undervalued inventory and evolving ad formats.
As someone who’s deeply involved in the world of e-commerce, I know how crucial it is to understand whether your Shopify store’s pages are being referenced by LLMs (Language Learning Models). Up until now, that insight has remained elusive for those of us using Shopify. But everything is about to change.
Partnering with Nostra, Profound is bringing comprehensive Agent Analytics capabilities to Shopify brands for the very first time. This groundbreaking opportunity means that we can finally gain an overview of how our web presence is echoed in the digital realm, opening the doors to advanced marketing and strategy opportunities.
In our latest report, I’ve dug deep into the world of Shopify Plus agencies to bring you the cream of the crop for 2026. With an exhaustive analysis of 84 agencies globally, my research focused on crucial factors like mastery of the Shopify Plus platform, customer reviews, and unique enterprise capabilities.
After meticulously evaluating each agency, I honed in on six standout contenders by ranking their abilities in areas such as technical expertise, B2B implementation success, and customer satisfaction rates. Below, I’ve summarized who made the cut and why they shine.
The Top Shopify Plus Agencies of 2026
Here, I’m unveiling the top Shopify Plus specialists! This table showcases each expert agency based on a comprehensive assessment of their technical prowess and customer delight.
With over 15 years of experience, Atwix stands as a beacon for B2B eCommerce transformation. Founded by Slava Kravchuk, Atwix leverages its vast Shopify Plus expertise, bringing innovative custom development and integration services to manufacturers and distributors.
What sets Atwix apart is their ingenious Sirius integration platform, a vital tool that links various enterprise systems with ease, ensuring real-time data accuracy. Their 96% client retention rate is a testament to their ability to offer solutions that scale as businesses expand.
Clients laud Atwix as “true professionals” providing “quick responses” and “elegant solutions” to complex challenges. Their “deep technical expertise” and proactive management are consistently highlighted.
Eastside Co: Masters of Conversion Rate Optimization
At Eastside Co, the name of the game is conversion rate optimization through precise A/B testing strategies. My insights show this agency emphasizes performance metrics, helping brands maximize their growth potential in the Shopify Plus ecosystem.
Their targeted services benefit direct-to-consumer brands, reflecting their commitment to driving results using data-driven methodologies. Though they excel in conversion, their scope might be too narrow for businesses needing expansive ecommerce solutions.
Clients commend Eastside Co for their “focus on performance metrics” and systematic approach to achieve “ROI improvements.” Their dedication to analytics stands out, though some mention the need for additional partners for broader projects.
We Make Websites: Experts in UK Headless Development
In the UK, We Make Websites is synonymous with expertise in headless commerce and performance optimization. My research indicates their focus on Core Web Vitals and innovative technical practices makes them a powerhouse for UK markets.
While they are adept at creating high-speed, dynamic experiences, their strategies focus primarily on the UK, which might pose challenges for international companies with more complex needs.
Location: London, UK
Established: 2008
Price Range: $$$$
Average Review Score: 4.8/5
Services Offered: Headless Commerce, Performance Optimization, Custom Development, API Integration, Technical SEO
Summary of Online Reviews
Clients praise them for their “attention to performance” with “lightning-fast storefronts.” However, their strong UK-centric approach can be challenging for global firms.
Digital Silk: Crafted for Large-Scale Fashion Brands
For those in the fashion arena, Digital Silk offers exceptional design-centric Shopify Plus services. Their commitment to aesthetic excellence is ideal for high-end fashion brands focused on stunning visual identity over operational intricacies.
While their creativity in design sets them apart, their services might not suit businesses looking for robust, functional ecommerce solutions with sophisticated technical requirements.
Location: New York, NY
Established: 2013
Price Range: $$$$
Average Review Score: 4.7/5
Services Offered: Brand Design, Shopify Plus Development, Visual Identity, Digital Marketing, UX Design
Summary of Online Reviews
Clients appreciate their “design quality” and the ability to craft “experiences” that highlight brands, though some note their focus on aesthetics can sometimes overlook functional needs.
Studio Rotate: Embodying Australian Commerce Design
Studio Rotate blends local market knowledge with design prowess to serve the Australian market effectively. My insights reveal their visually compelling solutions cater magnificently to regional audiences.
While their boutique approach is a boon for Australian brands, it might not match the needs of international or large enterprises seeking extensive capabilities and scalability.
Location: Melbourne, Australia
Established: 2016
Price Range: $$$
Average Review Score: 4.5/5
Services Offered: Shopify Plus Development, Australian Market Focus, Design Direction, User Experience, Local Commerce
Summary of Online Reviews
Clients remark on their “deep Australian market knowledge” and ability to craft “local designs.” However, regional focus can limit scalability for international markets.
Charle: Masters of UK Creative Solutions
Since 2018, Charle has charmed ambitious UK brands with their creative and performance-driven Shopify Plus development. With a focus on people-first strategies, they’ve built a remote-first culture that encourages innovative collaboration.
However, while offering captivating creative designs, their capacity to address comprehensive B2B functionality is limited, particularly outside the UK market.
Location: London & Manchester, UK
Established: 2018
Price Range: $$$
Average Review Score: 4.4/5
Services Offered: Shopify Plus Development, Creative Design, UK Market Focus, Platform Migration, Brand Development
Summary of Online Reviews
Clients describe their experience with Charle as “an absolute dream” due to their “creative approach” and seamless process, though their focus on UK limits global expansion capabilities.
The Top Shopify Plus Agencies in the US by Specialty
To aid you further, I’ve classified these exceptional Shopify Plus agencies into specialized categories based on detailed research. This should help you align with partners who resonate with your project goals and growth aspirations.
At the NRF 2026 Conference, I had the opportunity to see Microsoft’s latest innovations firsthand: the Copilot Checkout and Brand Agents features.
Seeing Microsoft roll out its first agentic experiences within Copilot feels like stepping into the future. With Copilot Checkout, I can now shop seamlessly without leaving the conversation, making it easier to switch from browsing to buying.
What’s more intriguing is the introduction of Brand Agents for Shopify sites. Imagine having an AI chat that’s trained on your product catalog, offering personalized shopping experiences that echo your brand’s unique voice. It’s a smart solution for fast and scalable implementation.
Copilot Checkout. I’m excited to share that Copilot Checkout is starting its U.S. rollout on Copilot.com. This feature allows conversational purchases directly within your current chat and integrates with partners such as PayPal, Shopify, Stripe, and Etsy.
For Shopify merchants, enrollment in Copilot Checkout is automatic, though opting out is possible. Non-Shopify merchants interested in joining can apply through a dedicated form.
Check out a glimpse of how it works:
Brand Agents. Now available for Shopify merchants, Brand Agents bring your brand’s voice into every interaction online. I was impressed to see how it leverages a brand’s product catalog to provide crystal-clear answers to product-specific inquiries.
The AI speaks in your brand’s voice, seamlessly guiding customers from browsing to purchasing, and can be set up in just a few hours. Microsoft shared with me that sessions assisted by Brand Agents show higher engagement and conversion rates.
Here’s a video showcasing Brand Agents in action:
Brand Agents insights. Microsoft is innovatively using Microsoft Clarity to provide insights into Brand Agents conversations, helping merchants understand and optimize performance.
Once I activated Brand Agents, I found myself equipped with additional insights to compare and optimize agent-assisted sessions against organic traffic, reinforcing my growth strategies.
Here is where you can view these insights:
Google and OpenAI. It’s fascinating to see how Google and OpenAI are also embracing agentic experiences. Google has introduced agentic checkout, whereas OpenAI announced its Instant Checkout in ChatGPT. Together, these developments mark a significant industry shift towards direct purchasing through AI experiences.
I’ve realized that not every Shopify integration delivers the value we expect. Let me share how I organize and prioritize checkout, re-engagement, and optimization tools to make a real revenue impact.
Developers have the freedom to create apps for almost any function imaginable.
Yet, with countless options available, ecommerce teams often waste time on shiny add-ons that promise gains but fail to deliver.
Having been involved in numerous Shopify setups, I’ve seen firsthand which integrations truly enhance checkout completion and cart recovery while boosting revenue.
From my experience, I’ve structured the most impactful integrations into three tiers. This helps prioritize essentials before advancing to sophisticated optimization.
Thus, every Shopify store should integrate two key components into its storefront:
Compatibility with digital wallets.
A ‘buy now, pay later’ (BNPL) option.
Without these integrations, customers may face unnecessary friction and turn to competitors for a smoother transaction experience.
The great news is that both of these features integrate easily with Shopify without requiring custom development.
Digital wallets, like Apple Pay, Google Pay, and PayPal, streamline the payment process by autofilling necessary details, reducing friction on small screens.
This efficiency reduces the purchase process to just a few clicks from a social ad to checkout.
Up to 64% of Americans now use digital wallets as much as traditional methods, with 54% preferring them more often.
Beyond convenience, customers seek payment flexibility. Providers like Klarna and Afterpay offer BNPL options that mitigate price objections at checkout.
Last year, these options contributed $18.2 billion to online revenues.
Combining digital wallets with BNPL functionality forms a robust foundation for a mobile-first checkout experience. With these in place, Shopify sellers can focus on re-engagement tools that drive customers back to complete their purchases.
The second tier centers on re-engagement strategies. These tools are designed to entice back customers who have already shown interest.
They enhance abandoned-cart recovery, boost repeat purchases, and build trust through social proof.
Email remains a powerful channel for re-engaging customers across their journey. For Shopify users, platforms like Klaviyo and Attentive offer deep integrations with minimal setup.
These platforms also extend to SMS, enabling automated texts to shoppers’ mobile devices.
SMS consistently outperforms email in terms of open, click-through, and conversion rates, making it particularly effective for re-engagement needs such as recovering abandoned carts.
However, navigating CAN-SPAM and TCPA regulations means explicit opt-ins are required for email and SMS marketing, respectively.
While Klaviyo and Attentive excel at targeting opted-in customers, CartConvert helps merchants engage with the 50% to 60% who haven’t subscribed.
CartConvert uses real agents to reach out via SMS, bypassing automated restrictions and engaging customers in real-time conversations.
By combining CartConvert with platforms like Klaviyo, sellers can ensure comprehensive re-engagement strategies for both opted-in and non-opted customers.
Human-centered marketing also enhances buyer confidence. Modern online shoppers depend on reviews heavily when deciding on purchases.
Incorporating reviews directly into the shopping experience bolsters trust and legitimacy, boosting conversion rates.
According to the Spiegel Research Center, a product with just five reviews is 270% more likely to be purchased than one without any reviews.
Tools like Okendo, Yotpo, and Shopper Approved easily integrate with Shopify and sync with Google Merchant Center, enhancing Google Shopping ads’ performance.
The third tier involves advanced integrations that help optimize your sales funnel and performance for scale.
With GA4’s updates, tracking and attributing performance has become more challenging. Since 2023, Triple Whale has positioned itself as a robust alternative with third-party attribution tools integrating easily with Shopify.
It supports various attribution models and provides real-time data—something Google Analytics lacks—offering valuable insights, especially during high-stakes periods like Black Friday.
For improving conversion rates, custom landing pages are key. Replo allows Shopify users to design and A/B test landing pages on a large scale without coding risks.
These personalized pages typically convert at higher rates than standard templates by using site data to adapt to users’ browsing patterns.
Lastly, as TikTok grows as a paid media platform, its Shopify integration allows sellers to link ads directly to their sites, opening new opportunities for creative outreach and engagement.
Remember, you don’t need to adopt every tool at once. Start by auditing your current set-up, fill in the gaps, and prioritize tools that promise to enhance conversions and re-engagement.
Shopify’s greatest strength is its flexibility, empowering us to convert more visitors into loyal buyers.
I’ve just come across some exciting news from Shopify. They’ve launched something called the Product Network, which essentially allows advertisers to connect with potential shoppers across various merchant sites using contextually relevant products. It’s a game-changer!
What’s amazing is that this system can suggest products from other merchants, even when I’m shopping at a store that doesn’t have what I’m looking for. For instance, if I search for “organic cleaning supplies” and the store doesn’t carry them, the Product Network might still offer me alternatives from different merchants. This means I can add everything to a single cart, without even realizing some items come from other merchants.
Here’s how Shopify is positioning themselves: It reminds me of ad platforms like Google Performance Max or Meta Advantage+ Shopping, where advertisers set a cost-per-acquisition goal, and the platform handles the rest. But Shopify is focusing more on the merchandising aspect rather than traditional advertising, which I find quite refreshing.
Amanda Engelman, who’s their advertising product director, summed it up nicely by saying, “It’s just a different approach to the world.”
Historically, Shopify has shied away from profiting heavily off advertising. Their Audiences program is a good example; it creates customer segments for various channels like Google and Meta, but doesn’t take a share of the ad spend.
For merchants, there’s an added incentive to join the network. They earn commissions on the sale of products from other merchants, either in cash or Shopify ad credits. It’s like getting extra ad budget support without the usual upfront investment.
In the early stages, placements in the Product Network are determined by context rather than being driven by revenue targets, though there’s potential for optimization in favor of higher commission items.
The reason this is relevant is that Shopify’s Product Network now allows brands to extend their reach with ease. Shoppers are introduced to relevant products seamlessly, as these can be featured on search results or even on different stores’ homepages.
Unlike typical ads, the focus here is on driving conversions through relevant, context-driven placements rather than simply filling ad space. This could mean better traffic quality and merchants benefiting from third-party sales commissions, thereby expanding the network’s reach and impact.
Looking ahead, Shopify is planning to further enhance the personalization and monetization of this network, all while keeping users within their ecosystem. The whole aim is to support merchants in selling more, even if the products aren’t their own.
Today, on one of the most significant shopping days of the year, Shopify has been hit by a major login outage. This unexpected issue has left many of us merchants locked out of our stores, unable to access our dashboards, POS systems, mobile apps, or even reach Shopify Support.
What’s happening. Reviewing Shopify’s status page, I noticed a series of alerts starting at 14:54 UTC, indicating potential login issues for merchants. Minutes following the initial alerts, it was confirmed that the outage impacts POS, mobile logins, and support access.
By 15:26 UTC, Shopify advised us to remain logged in on any currently active devices to avoid further issues, which has been an essential tip for many as we navigate this situation.
Why we care. A login outage on a critical sales day, such as during the Cyber Week spillover or December promotions, is a nightmare for any retailer. It can halt operations, block order fulfillment, delay in-store checkouts, disrupt customer service, and lead to significant revenue losses in just minutes. It’s a stark reminder of how reliant we are on these systems for smooth business operations.
What’s next. According to Shopify’s status updates, their team is actively investigating the issue, though they haven’t provided an estimated time for resolution. Many of us are anxiously refreshing the status page, hoping for updates as our sales windows narrow.
