I’m introducing the Profound Index as a new way to understand AI visibility. It is the first leaderboard built to rank brands by how often they appear in answers from leading AI models.
For me, this matters because visibility is shifting beyond traditional search results. As more people rely on AI-generated answers, I want a clearer way to see which brands are being mentioned, recommended, and surfaced across the AI platforms shaping discovery.
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I am paying close attention to how Reddit conversations are shaping AI search, especially after Profound collaborated with Reddit to analyze how conversational data informs AI-generated answers.
What stands out to me is how much value AI systems can draw from real discussions, lived experiences, and community-driven context. Reddit’s conversational data helps reveal the kinds of answers people are looking for, the language they use, and the perspectives that can influence how AI-generated responses are formed.
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I’m looking at a major ChatGPT response update that rolled out in mid-October, and the shift is clear: brand visibility inside AI-generated answers has become more competitive.
With this update, ChatGPT changed how brands appear in its responses, which means fewer easy mentions and a tougher environment for companies trying to show up in answer engines.
Using Answer Engine Insights, Profound analyzed millions of prompts across ChatGPT and other leading answer engines to understand what changed, where visibility moved, and how different categories were affected.
For me, the key takeaway is that AI visibility now depends on stronger entity signals, clearer brand authority, and a deeper understanding of how answer engines decide which names deserve to appear.
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I use Query Fanouts in Profound to understand how Answer Engines turn a prompt into the search queries that shape AI-generated answers.
In this guide, I walk through Profound’s new Query Fanouts page step by step, focusing on how prompts are interpreted, which queries carry the most weight, and how those queries influence visibility inside AI answers.
For AEO teams, this view makes the optimization process clearer. I can see where an answer engine is looking for supporting information, identify the queries that matter most, and spot the strongest opportunities to improve content, authority, and brand visibility.
By expanding my analysis beyond the original prompt, I get a more practical view of the full search pathway behind an AI response. That makes it easier to prioritize the work that can actually improve performance in answer engines.
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I’m excited to share that Profound has successfully completed an independent HIPAA compliance assessment conducted by Sensiba LLP.
For me, this is an important step forward for healthcare, pharmaceutical, and life sciences organizations that want to adopt Answer Engine Optimization without compromising regulatory requirements.
With this assessment complete, I can now support organizations in using AEO more confidently while maintaining the compliance standards that matter most in regulated healthcare environments.
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I’m excited to share that you and I can now easily sort our Agents and Sheets in Profound. The new feature allows us to organize them into folders, sub-folders, and even mark them as favorites for quick access.
Imagine the convenience of having all your important files just a click away, neatly categorized and prioritized as per your needs. This enhancement is designed to save us time and boost our productivity, making our workflow smoother and more efficient.
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I’m thrilled to share how you can seamlessly bring Profound into your Slack workspace. Imagine asking questions and launching projects without switching platforms. It’s a game-changer!
With Profound, you can streamline your workflow, making collaboration smoother and more efficient. Being able to create and manage projects directly from Slack simplifies our daily tasks and fosters a dynamic work environment.
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I’m thrilled to share some fantastic news with you. We’ve just launched support for Claude Fable within Profound, and it’s an upgrade that I’m genuinely excited about.
Incorporating Claude Fable into our system not only enhances user experience but also brings a new level of efficiency to our platform. This integration is designed to provide seamless functionality and improve overall productivity.
I’m confident that this addition will greatly benefit all users by offering enhanced capabilities and features that are both intuitive and powerful. Stay tuned for more updates as we continue to innovate and evolve.
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I’ve discovered that Profound is the ultimate hub for marketers aiming to excel in the AI-driven landscape. It’s where I run my visibility, sentiment, and accuracy analyses.
This platform is my go-to for building marketing Agents and uncovering new opportunities. It’s here that I generate innovative content and take action based on deep insights.
Given all these functions, it’s only natural that Documents have found a home here too. Profound seamlessly integrates document management into my existing marketing workflow.
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As I look ahead, I’m thrilled to share what we have in store with our latest product, Profound. Over the coming weeks and months, we are embarking on a journey that represents a much bolder move than anything we’ve previously attempted.
Internally, our team is buzzing with excitement, and we believe it’s time to extend that excitement to you, our valued customers. We’re eager to unveil our vision for the future and how it aligns with your needs.
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