I’m introducing Pages in Profound—my single command center for monitoring content citations, tracking bot activity, and understanding page health.
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Tag: Profound
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Meet Pages: My Command Center for Content Performance
Profound’s content command center puts page analysis beside the article itself, surfacing a 65% score and signals for freshness, structure, readability, and information density. A side-by-side content audit reveals a stark visibility gap: bots can read just 25% of the page, while the JavaScript-rendered human view exposes far more content.
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GPT-5.6 Support in Profound for Smarter AI Workflows
I’m introducing support for GPT-5.6 in Profound, bringing OpenAI’s newest flagship model family directly into the workflows I rely on for advanced AI performance.
With GPT-5.6, I can work across the new Sol, Terra, and Luna tiers, giving me the flexibility to support everything from frontier reasoning to high-throughput production workloads.
I’m especially focused on what this means for agentic workflows, coding, research, and enterprise knowledge work. GPT-5.6 delivers meaningful improvements in capability, reliability, and efficiency, making it easier for me to apply AI across a wide range of business use cases with more confidence.
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How I See Profound MCP Reshaping AI Shopping in Retail
I see Profound’s MCP evolution as a meaningful shift for Marketing Engineers. It now connects agents to a knowledge graph and adds 15 new capabilities built around how marketing teams actually work.
For retailers, I believe this demands a serious reframe. Answer engines are already shortlisting products and shaping purchase decisions long before shoppers ever land on retail or ecommerce websites. That compresses the shopping funnel and makes traditional search less reliable as the primary channel for customer acquisition.
Instead of waiting for shoppers to arrive through search, I need to think about how retailers can be recommended throughout the entire shopping journey. That means understanding how people use answer engines for Christmas gifting, how brands earn mentions and citations in relevant AI responses, and how visibility can be maximized across AI search experiences.
I see this report as a practical edge for retailers preparing for the next holiday cycle. It uses real shopper behavior from Christmas 2025, analyzed through Profound’s AI visibility lens, to show how people are using AI to shop for the holidays.
Most importantly, it turns those insights into actionable takeaways. By understanding where answer engines influence discovery, comparison, and purchase decisions, I can see how ecommerce teams should optimize product visibility before the 2026 season ramps up and compete more effectively for the AI shelf this Christmas.
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How I Help Retailers Win the AI Shelf This Christmas
I see Christmas shopping moving beyond the search bar. More shoppers are now turning to AI answer engines to research products, compare gift options, and decide what to buy long before they land on a retailer’s website.
For retailers, I believe this shift requires a serious reframe. Answer engines can shortlist products, shape preferences, and guide purchase decisions earlier in the journey than traditional search ever did. That compresses the shopping funnel and makes search alone too limited as a customer acquisition strategy.
Instead, I need to think about how retailers can earn recommendations across the entire AI-assisted shopping journey. That means understanding how people use answer engines for Christmas gifting, how brands earn mentions and citations in relevant AI responses, and how ecommerce teams can improve visibility across AI search.
In this report, I give retailers a clearer path to that advantage. I draw on real shopper behavior from Christmas 2025, analyzed through Profound’s AI visibility lens, to show how people are using AI to shop for the holidays.
I also focus on practical takeaways retailers can use now, before the 2026 season ramps up. The goal is simple: optimize ecommerce products early, show up in the AI answers that matter, and win the AI shelf this Christmas.
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Why I Am Excited About Grok 4.5 Support in Profound
I am introducing support for Grok 4.5 in Profound, bringing SpaceXAI’s newest flagship model into workflows built for deeper, more capable AI analysis.
Grok 4.5 is designed for agentic workflows and knowledge work, which makes it a strong fit for teams and operators who need AI systems that can reason, assist, and move complex tasks forward with more context.
With this support now available in Profound, I can use Grok 4.5 as part of a broader AI workflow and explore how its capabilities help with research, strategy, automation, and day-to-day knowledge work.
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Inside Zero Click New York 2026: AI Marketing Takeaways
On June 11, 2026, I saw more than 1,000 marketing leaders come together in New York for Zero Click New York, Profound’s largest AI Marketing summit to date.
What stood out to me was the range of leaders and brands shaping the conversation. Speakers from Coca-Cola, LinkedIn, Delta Air Lines, U.S. Bank, and CVS Health shared how they are rethinking marketing strategy, team design, and measurement as AI changes the way audiences discover and trust information.
I also found the research sessions especially important. The summit explored Claude’s citation mechanics, ChatGPT’s emerging ads business, and the data behind the kinds of content AI systems are most likely to trust. Together, these conversations made Zero Click New York 2026 feel like a clear marker for where AI Marketing is heading next.
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How I Turn AEO Data Into Action With Profound Projects
With Projects in Profound, I can turn my AEO data into a clear, ranked list of opportunities instead of another report I have to interpret from scratch.
Each opportunity is broken into practical tasks, with an agent ready to help do the work. That makes it easier for me to move from insight to execution without getting stuck in endless analysis.
For me, Projects is about spending less time deciding what to do next and more time acting on the opportunities that can improve visibility, performance, and momentum.
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Profound Agent Templates: Launch AI Workflows Faster
With Profound’s Agent Template Marketplace, I can start from pre-built AI agent workflows instead of building every process from scratch.
It gives me ready-to-clone templates designed for marketing, SEO, and AEO teams, so I can move from idea to live workflow in minutes.
For me, the biggest advantage is speed: I can choose a proven workflow, clone it, customize it for my team, and start using AI agents faster with less setup.
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ChatGPT’s October Update Raises Brand Visibility Stakes
In mid-October, I saw ChatGPT roll out a major response update that changed how brands show up in its answers.
What stood out to me was the shift in brand visibility. Mentions became harder to earn, and competition inside AI-generated responses appeared to get tougher across categories.
Using Answer Engine Insights, Profound analyzed millions of prompts across ChatGPT and other leading answer engines to better understand what changed, where visibility moved, and how brands were affected by the update.
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Inside Profound’s First Zero Click NYC Search Summit
At our inaugural Zero Click NYC summit, I saw more than 300 leaders from Walmart, Amazon, Google, and beyond come together to confront what I believe is the biggest shift in search since the dawn of the internet.
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