CrushPress.AI

Tag: Online Marketing

  • Strengthen Your Google Ads Security with New Passkey Guide

    Strengthen Your Google Ads Security with New Passkey Guide

    I recently discovered that Google has released a new guidance document for passkeys in Google Ads. This move couldn’t have come at a better time, considering how frequent account hacks have become.

    How to tell if Google Ads automation helps or hurts your campaigns
    Understanding how passkeys work within Google Ads is crucial, particularly with the uptick in phishing attempts targeting advertisers like us.

    What’s Happening. According to the new help page, passkeys offer a password-free and phishing-resistant login method in Google Ads. Google outlines when these keys are essential, such as during user access changes and account linking updates.

    The document guides us through the necessary device requirements, setup steps, and other security considerations to ensure we’re fully protected.

    ```json { "alt": "Google Ads account passkey information page with benefits and requirements.", "caption": "Unlock the potential of your Google Ads account with secure passkeys. Learn more about the benefits and setup in this informative guide.", "description": "This image displays a webpage about Google Ads account passkeys, highlighting their benefits and explaining requirements. It includes links to resources on how to use passkeys, troubleshoot issues, and optimize account security. Passkeys offer a secure alternative to traditional passwords, protecting against phishing by being unshareable and uncopiable." } ```

    Why We Care. In today’s digital age, our ad accounts are prime targets for cyber attackers. These threats can lead to budget theft, disruptions in campaigns, and even data loss. Having clear guidance from Google is incredibly valuable, offering us a straightforward path to fortify our account security just when it’s needed the most.

    The Bottom Line. With the increasing frequency of account takeovers, learning how to effectively use security tools like passkeys is a smart move. It’s all about securing our access and minimizing risks.

    Dig Deeper. If this intrigues you, check out the detailed guide on About Google Ads account passkey.

    Inspired by this post on Search Engine Land.

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  • Google’s New Multi-Channel Product ID Rule: Prepare for Change

    Google’s New Multi-Channel Product ID Rule: Prepare for Change

    I recently came across an important update from Google that I believe every retailer should pay attention to. Starting in March 2026, Google Merchant Center will implement a new requirement for multi-channel products, which are those available both online and in stores. This involves using separate product IDs when product details differ by channel.

    Understanding the Changes. So, what’s changing? Essentially, online product attributes will now act as the standard. If there is a variation in the product details for in-store items, such as different pricing or availability, I’ll need to create a separate version with a distinct product ID and manage it separately in my feeds.

    Steps to Take. Google has already started reaching out to affected accounts, marking products that will need updates before the March deadline. It’s critical for me to review my product data feeds to ensure that items are properly segmented between online and in-store, especially if I’m utilizing Local Inventory Ads or operating across multiple Google platforms.

    The Importance of Compliance. This change is not just procedural; it’s crucial because many retailers, including myself, have been managing online and in-store versions of products under a single ID. Google’s update demands that I now explicitly separate these products when attributes like price, availability, or condition differ.

    The Broader Impact. This update, while providing Google with cleaner, more consistent product data across channels, places additional responsibility on advertisers like me for feed management, especially if my inventory is complex and extensive.

    ```json { "alt": "Google Merchant Center notice to update 2956 products by March 2026, addressing multi-channel product handling changes.", "caption": "Prepare your Google Merchant Center for change by March 2026! Update 2956 products to adapt to new multi-channel handling strategies for optimal performance.", "description": "A notification from Google Merchant Center instructs users to update 2956 products by March 2026. The update involves changes in handling multi-channel products impacting local inventory and ad spending. Users are advised to apply product attributes to a single marketing method or create separate entries for online and physical stores. This aims to align with the new default settings for online product attributes, ensuring smoother operations across Google's platforms." } ```

    Initial Announcements. This update and the communication from Google were initially highlighted by PPC News Feed founder Hana Kobzová. I’m grateful for their early insights.

    Key Takeaway. If my products catalog for online and in-store are not perfectly aligned, Google’s new system requires that I start treating them as separate entities to maintain visibility and eligibility on Google’s platform.

    Learn More. To understand more about Google’s multi-channel product system update, I suggest visiting this support page.

    Inspired by this post on Search Engine Land.

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