Tag: LLM

  • Choosing an AI Model in 2026: Performance, Cost and Fit

    Choosing an AI Model in 2026: Performance, Cost and Fit

    The strongest AI model on a leaderboard is not automatically the right model for a product, research program or engineering team. Cost, latency, deployment control and input formats can matter as much as raw reasoning performance.

    A comparison reported by First Page Sage Blog evaluated 42 large language models and ranked 15 of them using benchmark, pricing and technical data available in June 2026. Its findings offer a useful starting point, provided buyers treat the ranking as a decision aid rather than a universal purchasing order.

    How the source built its model ranking

    The source weighted eight factors: the Artificial Analysis Intelligence Index at 25%, SWE-bench Verified at 20%, GPQA Diamond at 15%, and context window, output speed and blended API cost at 10% each. Supported modalities and open-weight availability each accounted for the remaining 5%.

    Those measures address different questions. SWE-bench Verified tests the resolution of real GitHub issues in a standardized environment, while GPQA Diamond focuses on graduate-level science questions. Context size indicates how much material a model can accept in one call; it does not, by itself, prove that the model will use every part of a long prompt effectively. Speed affects interactive experiences, and open weights can support self-hosting or fine-tuning without dependence on a single API vendor.

    When public data was missing, the source applied a conservative below-average score. That choice makes a complete ranking possible, but it can also push models with incomplete reporting below models with more extensive published results.

    Key takeaways

    • Claude Fable 5 led the composite ranking. First Page Sage reported an Intelligence Index score of 60, 95.0% on its standardized SWE-bench source and a blended price of $7.70 per million tokens.
    • GLM-5.2 stood out among open-weight choices. It was reported at 82.8% on SWE-bench Verified, with a $0.90 blended cost and an MIT license.
    • Qwen 3.7 Max was the speed leader. Its reported output rate of 198 tokens per second makes it especially relevant to interactive products.
    • DeepSeek V4 Flash had the lowest estimated blended price. The source listed it at about $0.15 per million tokens, while noting that its Intelligence Index score was unavailable.
    • No single benchmark settles the decision. Capability, latency, price, modalities, context and deployment requirements need to be considered together.

    Match the model to the workload

    The most useful way to read the reported results is by operating constraint. A team paying for failed reasoning has different priorities from one serving millions of short customer interactions.

    Primary needModel highlighted by the sourceReported reason to consider it
    Maximum overall capabilityClaude Fable 5Highest composite and standardized coding scores in the dataset
    Long-running software agentsClaude Opus 4.8Strong coding and command-line results at a lower price than Fable 5
    One multimodal platformGPT-5.5Text, vision, audio and image generation in one model
    Low-cost open-weight codingGLM-5.2Strong reported SWE-bench performance, MIT licensing and a $0.90 blended price
    High-speed user interfacesQwen 3.7 MaxFastest confirmed output rate in the comparison
    Scientific and multimodal researchGemini 3.1 Pro94.1% reported GPQA Diamond performance and support for text, vision, audio and video
    Lowest API costDeepSeek V4 FlashLowest estimated blended price in the dataset
    Self-hosted multimodal deploymentLlama 4 MaverickOpen weights and compatibility with major inference frameworks

    Where benchmark comparisons need caution

    The source explicitly warned that SWE-bench Verified results above roughly 80% should be interpreted carefully because of debate about saturation and practical utility. It also noted that standardized harness results may differ from developer-published figures produced with proprietary tools.

    Several entries carry additional uncertainty. MiniMax-M3’s 80.5% SWE-bench result was flagged for possible training-data contamination. Grok 4’s Intelligence Index was estimated rather than officially confirmed, while Llama 4 Maverick lacked published SWE-bench Verified and GPQA Diamond figures in the materials reviewed. GPT-5.3 Codex also lacked a standardized SWE-bench Verified result, and the listed Intelligence Index figure was preliminary.

    Pricing deserves similar scrutiny. A blended figure depends on the assumed balance of input and output tokens, while self-hosting introduces infrastructure and operational costs that an API price does not capture. Latency can also vary by provider even when the underlying model is the same.

    A practical way to make the final choice

    1. Define the task and the cost of an incorrect result.
    2. Eliminate models that fail hard requirements such as data residency, modalities, context capacity or licensing.
    3. Shortlist options using benchmark results that resemble the actual workload.
    4. Run the same representative test set against every shortlisted model.
    5. Measure quality, latency and total cost together, including retries and human review.

    Model rankings will continue to move, but a repeatable evaluation process is more durable than any leaderboard position. The best deployment is the one that meets a clearly defined quality threshold at an acceptable operational cost.


    Inspired by this post on First Page Sage Blog.


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  • 2 Million LLM Sessions: AI Discovery Insights Revealed

    2 Million LLM Sessions: AI Discovery Insights Revealed

    Analyzing nearly two million LLM sessions across nine industries throughout 2025 was a fascinating journey for me. I began with the assumption that ChatGPT would dominate and that AI usage patterns would be relatively uniform with minimal impact.

    The findings, however, were surprising.

    While ChatGPT does indeed control 84.1% of the trackable AI discovery traffic, it’s primarily serving as a broad-market tool. This discovery significantly impacts strategic approaches.

    In today’s landscape, relying solely on a single discovery strategy is not viable. A multi-platform approach that aligns with how and where users find productivity is essential.

    Brands must now discern which platforms are empowering productivity rather than merely supporting initial discovery phases.

    Various LLMs are excelling in different sectors, often with stark differences. The key takeaway for 2026 is more complex than simply focusing on ChatGPT.

    Here’s what I’ve discovered from the data.

    The Growth Rate Divergence: ChatGPT vs. Competitors

    Throughout 2025, major LLM platforms exhibited significant growth discrepancies:

    • ChatGPT: 3x growth
    • Copilot: 25x growth
    • Claude: 13x growth
    • Perplexity: 1x growth
    • Gemini: 1x growth

    Although ChatGPT grew, Copilot and Claude experienced much more rapid growth. Platforms like Perplexity and Gemini remained steady, reinforcing specific workflows.

    These numbers highlight strategic priorities:

    • Satya Nadella celebrated Copilot reaching 100 million monthly users.
    • Dario Amodei revealed that Anthropic’s revenue grew from $100 million to $8–10 billion in under two years.
    • Aravind Srinivas noted significant interest in Perplexity Finance.

    The focus on growth is crucial because it signals true user value:

    • Copilot excels in the Microsoft ecosystem.
    • Claude appeals to developers.
    • Perplexity thrives among finance professionals.

    Different LLMs are thriving in various industries at markedly different rates.

    Pattern 1: Copilot’s Striking Growth

    Copilot’s remarkable 25x growth is indicative of its premier position in B2B environments reliant on Microsoft tools.

    SaaS

    • ChatGPT: 2x growth
    • Copilot: 21x growth
    • The rapid adoption mirrors modern SaaS practices, embedding LLMs directly into workflows.

    Education

    • ChatGPT: 6x growth
    • Copilot: 27x growth
    • Copilot benefits from educational settings fostering knowledge sharing and synthesis.

    Finance

    • ChatGPT: 4.2x growth
    • Copilot: 23x growth
    • Finance aligns with Copilot due to automation needs and context dependency.

    Copilot’s growth is most pronounced in industries where professionals are deeply integrated with Microsoft tools.

    Instruments like Excel transform into data interpretation powerhouses with Copilot, eliminating the need for external searches.

    ```json
{
  "alt": "Screenshot of stock news headlines from Perplexity Finance with a search bar at the top.",
  "caption": "Stay updated with the latest financial headlines on Perplexity Finance. Track market shifts, tech advancements, and industry changes in real-time.",
  "description": "The image displays a screenshot from Perplexity Finance featuring a list of news headlines related to the stock market and financial sectors. The headlines cover topics like JPMorgan's credit card dominance, Apple's competitive challenges, Tesla's AI developments, and more. A search bar at the top allows users to explore stocks, cryptocurrencies, and other financial topics. The layout is clean and organized, catering to users seeking quick updates and insights into financial markets. Keywords: finance, stocks, market news, Perplexity Finance."
}
```

    Implications

    For work-centric audiences like SaaS, finance, and education specialists, AI discovery is shifting into LLMs embedded in workflows.

    Pattern 2: Perplexity Shines in Finance

    While Perplexity has flat growth overall, it stands strong in finance with a 24% market share, unlike in other sectors where it has diminished.

    • SaaS: down to 7.3%
    • E-commerce: down to 3.4%
    • Education: down to 5.2%
    • Publishers: down to 3.6%

    Finance demands accuracy; thus, traceable sources make Perplexity vital in this sector.

    Partnering with Benzinga, FactSet, and others, Perplexity offers in-depth data vital for financial decisions.

    Trust and verifiability are crucial in finance, and that’s where Perplexity excels.

    Implications

    In finance, selection of platforms that integrate with licensed data and credible sources is critical. Success hinges on being part of these authoritative ecosystems.

    Pattern 3: Claude’s Dominance in Analysis

    With just a 0.6% share, Claude might appear to be an underdog, but it thrives in specialist sectors like publishing and finance.

    • Publishers: 49x growth
    • Education: 25x growth
    • Finance: 38x growth
    • SaaS: 10.3x growth

    Claude’s strength lies in standalone, strategic thinking rather than integrated tools like Copilot.

    • Publishing professionals and financial analysts use Claude for its substantial context window, enabling complex and strategic queries.

    Implications

    Target audiences that require in-depth analysis should focus on creating structured and detailed content. Claude’s user base is smaller but highly influential.

    Pattern 4: Challenges in Tracking Gemini

    The data concerning Gemini is puzzling, showing both growth and declines. This could be attributed to issues with attribution rather than an actual decline in users.

    • Education: −67% tracked traffic
    • SaaS: +1.4x growth
    • Finance: +1.3x growth
    • E-commerce: +2.7x growth

    Gemini’s interaction model keeps users within its ecosystem, making measurement challenging.

    The reality is that usage might still be robust, but the tracking systems need to catch up with user behaviors.

    Implications

    As AI-assisted conversions increasingly occur, traditional last-click attribution models need reconsideration.

    Monitor brand search performance and invest in broader visibility strategies.

    Strategizing Your LLM Approach

    AI discovery is diversifying rather than converging. Tailoring strategies based on your audience’s preferences and behaviors is crucial.

    • Enterprise Audiences: Focus on Copilot integration for SaaS and B2B environments.
    • High-Stakes Decisions: Consider Perplexity’s reliability in providing traceable data.
    • Technical Evaluations: Claude’s detailed analysis capabilities require rich, structured content.
    • Emerging Sectors: Initiate with ChatGPT, monitor for evolving platform preferences.
    • Measurement Challenges: Adjust strategies to accommodate for gaps in tracking.

    Success in AI discovery is rooted in understanding your audience’s platform preferences and their specific needs.

    Read the full study: 2025 State of AI Discovery Report: What 1.96 Million LLM Sessions Tell Us About the Future of Search


    Inspired by this post on Search Engine Land.


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  • Master Brand Mentions for Ultimate AI & SEO Boost

    Master Brand Mentions for Ultimate AI & SEO Boost

    How to earn brand mentions that drive LLM and SEO visibility

    I remember when link building was the cornerstone of SEO. While it’s still relevant, its role has evolved as Google set clearer standards, focusing more on quality, relevance, and intent.

    Today, in our AI-driven search world, the focus has shifted towards brand mentions, which have become a critical SEO initiative. Brand mentions provide references similar to citations, but in AI search, they explain how brands appear in LLMs (Large Language Models).

    Brand mentions are now influential factors for AI search strategies and are gaining more weight in traditional SEO algorithms. Focusing on them should be a priority in 2026 to ensure lasting organic visibility.

    Let me guide you on how we can prioritize and benefit from brand mentions.

    How and Why to Prioritize Brand Mentions

    Brand mentions have become essential in our AI search environments, moving beyond just backlinks. LLMs focus on analyzing mentions, context, and the recurring links between your brand and your target topics.

    ```json
{
  "alt": "Search results for best CMS for SaaS companies, featuring tools like Contentful, Strapi, HubSpot, WordPress, and Storyblok.",
  "caption": "Explore the top CMS choices for SaaS companies, from headless options like Contentful and Strapi to integrated platforms like HubSpot and WordPress.",
  "description": "The image shows search results for the best CMS for SaaS companies, highlighting popular options such as Contentful, Strapi, HubSpot, WordPress, Storyblok, and more. The content emphasizes how each CMS caters to different needs, whether it’s developer-centric with APIs (Contentful, Strapi), integrated marketing (HubSpot, WordPress), or visual editing (Storyblok). Useful for companies focused on development flexibility, marketing integration, or ease of use, this guide helps in selecting the right CMS."
}
```

    These mentions form a competitive advantage, especially as they accumulate over time, creating a protective ‘ranking moat’ when competitors don’t invest similarly.

    To properly prioritize, ensure your brand’s technical and content fundamentals are solid. This includes crawlability, structured data, and clear on-page content. Afterward, focus on brand mentions before engaging in large-scale content production without an existing citation footprint.

    Dig deeper: In GEO, brand mentions do what links alone can’t

    Finding High-Priority Brand Mention Opportunities

    When seeking impactful brand mentions, it’s crucial to examine their sources. My agency goes beyond standard tools, looking for opportunities through systems like Profound that highlight relevant brand mentions aligned with key topics.

    We also review AI Overview links for SEO queries and dive into top-ranking Reddit threads to identify frequently mentioned entities related to important keywords.

    ```json
{
  "alt": "SEMRUSH ad promoting AI optimization with brand share of voice chart at 70%.",
  "caption": "Explore the future of search with SEMRUSH's AI Optimization. Discover if your brand will be seen in the changing digital landscape.",
  "description": "This SEMRUSH advertisement highlights the importance of AI optimization in modern search strategies. The image features a brand share of voice chart indicating 70%, along with a list of AI tools like Perplexity, Gemini, ChatGPT, and Claude. A call-to-action button invites users to get a demo. The vibrant purple design emphasizes innovation and technology. Keywords: AI optimization, SEMRUSH, brand visibility, search tools, digital marketing."
}
```

    You can uncover links to source articles in AI Overviews by selecting the chain-link icon, enhancing your brand’s topical visibility.

    best CMS for SaaS companies - AI Overviews

    Driving Passive Brand Mentions

    Passive brand mentions come when your content naturally fills an informational gap. The aim is to become the go-to reference for certain topics, achieving this by creating assets that are easily referenced.

    These can include original data, insightful reports, or highly scannable explanatory pages. By establishing your brand as the primary source, you’re better positioned for more mentions.

    Actively Soliciting Brand Mentions

    For proactive outreach to earn brand mentions, focus on building genuine relationships and providing valuable information. Start by sharing assets that offer clear benefits, without immediately asking for something in return.

    When contacting journalists or content creators, make your pitches relevant and timely, with a clear angle that increases your inclusion chances. Combining outreach with thought leadership, through podcasts or panels, enhances discovery possibilities.

    ```json
{
  "alt": "Highlighted text showing Mortgage Calculator links on a webpage discussing loan components and costs.",
  "caption": "Navigating mortgage complexities? Discover the role of a Mortgage Calculator in simplifying your loan planning and management.",
  "description": "This image captures sections of a webpage describing monthly mortgage payments, focusing on the Principal, Interest, Taxes, and Insurance (PITI) components. Highlighted links guide readers to online Mortgage Calculators from SoFi and Bankrate, offering tools to estimate loan payments. This content aids users in understanding and planning their financial commitments related to home loans. Keywords: mortgage, calculator, PITI, loan, SoFi, Bankrate."
}
```

    Our goal is to establish a robust outreach engine, nurturing relationships so that those individuals may naturally reference your brand in the future, potentially leading to collaborative content opportunities.

    Deciding When to Engage a PR Resource

    PR support is particularly beneficial when you have compelling stories or data but face distribution challenges. It’s also crucial for quick scaling of brand mentions, especially during fundraising, launches, or when competing in aggressive markets, like health or AI.

    However, if foundational SEO or assets are lacking, focus on establishing those first. Once ready, PR will accelerate visibility across search engines and LLMs.

    Dig deeper: How to build search visibility before demand exists

    Building Brand Mentions That Compound

    The core tenets of link building still apply: aim for quality over quantity and avoid low-impact sources. By keeping a clear focus on key sources and strategy, your brand can achieve significant improvements in search visibility.


    Inspired by this post on Search Engine Land.


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  • Mastering AI-Driven Content Strategy for LLMs

    Mastering AI-Driven Content Strategy for LLMs

    Hey there! I’ve been diving into ways to develop an effective AI-ready content strategy that’s perfect for large language models (LLMs) to parse, trust, and cite. It’s fascinating how the focus has shifted from just getting clicks to ensuring understanding through visibility. Let me walk you through my journey of crafting this strategy.

    Imagine building a content framework where AI tools not only recognize but also rely on the information you provide. This is where content tailored for LLMs comes into play. It’s all about providing data that these models find credible and resourceful. Essentially, visibility is now measured by how well the content communicates rather than just its ability to attract clicks.

    As I started building my strategy, I focused on ensuring that the content is structured and detailed enough for LLMs to easily process and extract valuable insights. This involves more than just surface-level content optimization but delves into creating comprehensive narratives that AI can effectively utilize.


    Inspired by this post on HiGoodie Blog.


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