I’ve got some exciting news for those of us using Microsoft Advertising! Now, we can update our Merchant Center store names and domains without the hassle of submitting a support ticket. Everything is streamlined directly through the platform.
Why does this matter? As businesses grow or undergo rebranding, being able to quickly adjust names and URLs is crucial. Previously, I had to go through a cumbersome process, but now I have full control to make these changes seamlessly.
Here’s how it works:
When I want to change my store name, it goes through an editorial review. The best part? My ads continue to run under the old name, so there’s no downtime for my campaigns.
If I decide to switch my domain or URL, verification of the new domain is needed. Meanwhile, my ads still serve on the old domain, keeping my advertising efforts uninterrupted. Once approved, I’ll update product URLs to reflect the new domain.
Reusing store names or domains is perfectly fine as long as everything passes the editorial checks and domain verification. This provides me with flexibility while maintaining quality standards.
The bottom line? This update empowers me with more control over my store settings. It also ensures compliance by having robust checks like editorial reviews and domain verifications in place, safeguarding the quality of my ads.
Inspired by this post on Search Engine Land.
