I recently discovered that back in December, Google introduced read more links for certain search result snippets on Google Search. Now, Google has shared some best practices to help us utilize these ‘Read More’ links effectively.
Digging into the Best Practices: To find these new insights, you can check out the documentation posted here. It outlines three essential tips:
- Ensure the content is instantly visible to human visitors, not tucked away behind tabs or expandable sections.
- Avoid using JavaScript that governs the user’s scroll position as the page loads. Let your users control their browsing experience.
- If you’re calling history API functions or modifying window.location.hash on page load, don’t strip away the hash fragment. This could lead to issues with deep linking.
Visualizing the Concept: Google provided an image illustrating these links. Here’s a glimpse of how they appear:
Let me show you an example of these snippets in action:
Why It Matters to Us: The introduction of read more links adds an alluring touch to search result snippets. The potential for increased website clicks can be significant. Therefore, reviewing these best practices becomes essential for attracting even more visitors to our site.
Ultimately, driving more traffic is always a win, so optimizing your site with these tips could prove beneficial.
Inspired by this post on Search Engine Land.
