Tag: Performance Channel

I am absolutely thrilled to unveil next-aeo, an innovative NPM package from Profound that’s set to transform how we think about optimization. Designed specifically for Next.js developers, next-aeo expands beyond traditional SEO to focus on AEO (AI Engine Optimization), bridging the gap between your app and the answer-driven LLMs that power today’s AI technologies.

This package is a game-changer for those of us looking to ensure our applications are not only visible to search engines but also optimized for AI interactions. With next-aeo, we’re stepping into a future where AI algorithms can navigate and understand our content as seamlessly as possible.

Inspired by this post on Try Profound Blog.

I can’t believe how quickly time has flown. Just under two months ago, I was part of the exciting launch of Profound Actions. Our goal was clear: assist marketers in crafting data-driven content briefs.

It’s been truly rewarding to witness how some of the world’s leading brands have leveraged these briefs to significantly enhance their AI visibility. The results have been swift, with noticeable improvements in just a few weeks.

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I recently discovered fascinating research that highlights a significant change in the way ChatGPT aligns its results. Instead of leaning on Bing, ChatGPT now shows a noticeable shift towards Google’s search results.

This development has made me rethink the landscape of AI visibility and optimization. If you’re like me and interested in AI performance, this pivot introduces a whole new dynamic that we need to consider.

With this transition, understanding Google’s indexing becomes even more crucial for those of us looking to enhance AI-driven content discovery. It’s intriguing to see how these changes may affect our strategies moving forward.

Inspired by this post on Try Profound Blog.

At Profound, I’ve always been passionate about finding ways to elevate the way brands connect with their audience. With the introduction of Prompt Volumes, I’m thrilled to offer a new tool that allows brands to see exactly what questions their customers are posing in large language models like ChatGPT.

This feature not only provides invaluable insights into customer inquiries but also aids in crafting more precise and effective marketing strategies. By understanding exactly what users are curious about, we can tailor our approach to meet their needs more effectively, ensuring a more engaging and personal brand experience.

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Ever since I launched AEO Content Creation, I’ve seen teams leverage our templates to craft and publish content that consistently garners AI citations. It’s exciting to be part of that journey!

Yet, I know that most brands don’t just seek to produce more content; they strive to enhance the rich libraries they’ve already curated over time. That’s where content optimization comes into play, providing an opportunity to refine and elevate what you already have.

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I am thrilled to share that earlier this year, we launched Prompt Volumes in the U.S. with ChatGPT. Since the launch, it has been an incredible journey watching how brands are leveraging it to address pressing questions about their industry, brand identity, and customer insights.

These exciting new capabilities have opened up a world of possibilities. Now, with the addition of Gemini, Claude, and Perplexity, I believe we are equipping businesses with even more tools to drive innovation and excellence.

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When James and I first crossed paths in the bustling hallways of South Park Commons in New York City, it was clear to both of us that any venture we embarked on would be rooted there. New York, with its dynamic energy and unyielding drive, had genuinely become our home. The city’s relentless pace, fierce ambition, and inherent grit perfectly matched the vision we had for the company we aspired to create.

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As someone who constantly aims to extract valuable insights from data, I’m excited to share a significant update to our Conversation Explorer. It’s now enhanced with demographic breakdowns that cover various aspects such as age, income, and gender.

This additional layer of demographic information empowers us to understand our audience better, offering a deeper dive into the complexities of our conversations. By incorporating these dimensions, we can tailor our strategies more effectively to meet the unique needs of each demographic segment.

Whether you’re focusing on age groups, income brackets, or gender-specific insights, this update gives you the tools to drive more targeted and impactful engagement. It’s all about refining our approach and enhancing our connections with diverse audiences.

Inspired by this post on Try Profound Blog.