CrushPress.AI

Tag: AI Transparency

  • Google’s AI Ad Disclosures Bring Needed Transparency

    Google’s AI Ad Disclosures Bring Needed Transparency

    I’m watching Google add a new layer of AI transparency to ads across Search, YouTube, and Discover. The company said its new How this ad was made section will appear inside My Ad Center, giving people a clearer view of whether AI played a role in the ad creative they see.

    The panel will show whether an ad was created or modified with AI. I see this as a meaningful expansion of Google’s ad transparency tools, especially as more advertisers rely on generative AI to produce images, copy, and other campaign assets at scale.

    What it looks like. I’ll be able to access the disclosure from the three-dot menu or the info icon on an ad. In the screenshot Google shared with Search Engine Land, the My Ad Center panel includes a dedicated section explaining how the ad was made.

    Google will handle some disclosures. When advertisers use Google’s own generative AI ad tools, Google will automatically add the disclosure inside My Ad Center.

    Google My Ad Center screen showing a How this ad was made AI disclosure for an ad created or edited with AI.
    Google’s My Ad Center adds a clear AI disclosure, helping users see when ad creative may have been created or edited with generative AI.

    For advertisers using third-party AI tools, Google said they will have control over whether to disclose AI use. Depending on local requirements, an AI label may also appear directly on the ad, either automatically or after the advertiser uses that control.

    Why I care. AI-generated ads are getting easier and faster to create, so disclosure matters more than ever. I want to know when creative was made or changed with AI because requirements can vary by market, platform, and ad format.

    Existing ad rules still apply. Google said its ad policies still prohibit misleading or deceptive advertising, whether AI was involved or not. This update adds more visibility into how an ad was made, but it does not change the requirement that advertisers clearly identify who they are and what they are promoting.

    Large Google logo over colorful stacks of digital pages and folders, symbolizing search advertising, web content, and online marketing updates.
    A bold Google logo sits atop layered, colorful digital documents, evoking the fast-moving world of search marketing, ad formats, campaign assets, and platform updates.

    Earlier AI safeguards. Google already embeds imperceptible signals, including SynthID, into content created with its generative AI tools. Election advertisers are also required to disclose synthetic or digitally altered content in political ads, under a policy Google introduced in 2023.

    The announcement. Google shared more details in Expanding AI transparency in ads.

    Inspired by this post on Search Engine Land.

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  • Google Ads API v24.2 Boosts AI Transparency and PMax Reporting

    Google Ads API v24.2 Boosts AI Transparency and PMax Reporting

    I’m looking at Google Ads API v24.2 as a practical update for advertisers and developers, especially because it brings together stronger security controls, AI transparency features, better reporting and new experiment options in one release.

    What’s new. The biggest security addition I see is support for multi-party approvals, or MPA. This requires a second administrator to approve sensitive account actions, including user invitations and access-level changes, which gives agencies and larger organizations another layer of protection when managing Google Ads accounts.

    I’m also watching Google’s expanded support for AI-generated content disclosures. The API now exposes new SyntheticContentInfo and SyntheticContentAttestation fields on assets and ads, so developers can identify and label AI-generated creative programmatically. This is especially relevant for advertisers preparing for the EU AI Act, which takes effect on August 2nd.

    Developers can start building integrations now, although I’d note that advertiser attestation fields will remain read-only until v25 launches.

    Performance Max gets more visibility. I see one of the most useful changes in version 24.2 as the added visibility for Performance Max campaigns. Advertisers can now segment performance_max_placement_view reports by ad_network_type, making it easier to understand where ads are appearing across Search, Display and partner networks.

    The release also adds YouTube brand channel linking through the API, which should make video campaign integrations stronger. I’m also noting the new landing page text generation option, which can automatically create text assets from a website’s landing page.

    New testing capabilities. Google is expanding experimentation tools with two new experiment types, and I see both as useful for advertisers who want more structured ways to compare campaign changes.

    The new COMPARE_CAMPAIGNS workflow lets advertisers compare multiple campaigns or campaign types across as many as five experiment arms, including custom Performance Max experiments.

    A second experiment type lets advertisers test text customization and final URL expansion inside a single Performance Max campaign by splitting traffic between variations.

    Documentation improvements. I also appreciate that Google has reorganized its API release notes by separating breaking changes from feature updates. It has also introduced a dedicated guide for feature deprecations and unversioned changes, which should make future upgrades easier to manage.

    Why I care. This release may not be a dramatic overhaul, but I see it as a meaningful step for teams that need to prepare for AI disclosure requirements, tighten account security and get more useful Performance Max reporting.

    The bottom line. Google Ads API v24.2 is a straightforward upgrade from v24.1, but I think it gives advertisers and developers important tools for AI transparency, stronger account controls and more actionable Performance Max insights.

    Inspired by this post on Search Engine Land.

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