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Tag: Ad Scheduling

  • Resolving Delays in Google Ads Demand Gen Reviews

    Resolving Delays in Google Ads Demand Gen Reviews

    Google Local Services Ads vs. Search Ads- Which drives better local leads?

    I’ve recently experienced frustrations with Google Ads as there’s a known issue causing Demand Gen ads to face review delays of over a week. Google acknowledges this problem and assures us that they’re working on a solution.

    Some of us advertising on Google have noticed our ads are lingering in review, taking more than seven days—something that deviates from normal review timelines.

    What’s happening. Matthew Skelton, a senior PPC specialist I follow, has pointed out a trending issue: Demand Gen campaigns stuck in review for an unexpectedly long time. This delay is noticeable across various accounts and industries, seemingly without any policy breaches causing it.

    Interestingly, other campaign types, like Search and Performance Max, aren’t affected and continue processing as usual, which suggests the problem is isolated to Demand Gen ads.

    Why we care. For those of us using Demand Gen to test creatives and drive top-of-funnel results, speed is crucial. Long review times hinder our ability to iterate swiftly, delay launches, and make it challenging to respond to seasonal trends or time-sensitive opportunities.

    A delay lasting a week can disrupt our pacing and diminish the effectiveness of campaigns relying on rapid optimization.

    The response. Ginny Marvin, a Google Ads Liaison, acknowledged this issue specifically impacting Demand Gen image ads, admitting reviews are taking longer than anticipated. She assured us that Google’s team is actively seeking a solution, but no clear timeline has been provided yet.

    Bottom line. If you’re experiencing delays with your Demand Gen ads, know that it’s a widespread issue acknowledged by Google rather than something you can directly address.

    First seen. This situation was first reported by Matthew Skelton, who shared his insights on LinkedIn.

    Inspired by this post on Search Engine Land.

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  • Google Revamps Budget Pacing for Scheduled Ads

    Google Revamps Budget Pacing for Scheduled Ads

    Recently, I discovered that Google has made some significant changes to how it paces budgets for Google Ads campaigns with ad schedules. The company is now ensuring that it uses the full monthly budget, even if the ads are not running every day.

    What’s Changing Starting June 1, campaigns will pace toward spending the entire monthly budget limit (30.4 times the daily budget) regardless of the ad schedule. Previously, the pacing was dependent on how many days ads were active.

    What’s Not Changing Things such as daily and monthly spending caps remain untouched. Campaigns will still not exceed double the daily budget in one day or 30.4 times the daily budget over the course of a month, ensuring ads won’t run on disabled days.

    Why It Matters Advertisers who utilize limited schedules, like running ads only on weekdays or during specific hours, might notice accelerated spending. Google is now determined to reach the entire monthly budget, rather than scaling back on days ads can run.

    Zoom In This modification means that campaigns with fewer service days could see a more aggressive spend on those active days. For instance, if ads only run for half the month, Google can still spend up to the daily maximum each day without needing to economize elsewhere, all the while staying within the monthly cap.

    ```json { "alt": "Google Ads update on budget pacing for ad scheduling effective June 1, 2026.", "caption": "Important update: Starting June 1, 2026, Google Ads adjusts budget pacing to enhance ad scheduling, aiding advertisers in managing spending goals efficiently.", "description": "This image details the upcoming changes to Google Ads budget pacing effective June 1, 2026. The update highlights adjustments for campaigns using daily budgets with ad schedules. Key points include unaltered billing limits, with monthly bills capped at 30.4 times the daily budget, and daily bills capped at twice the daily budget. This change aims to help advertisers better manage monthly spending. The announcement clarifies that campaigns will not run on days disabled by ad schedules." } ```
    Between The Lines This approach appears to prioritize maximizing budget utilization over evenly distributing spend, giving Google’s systems enhanced flexibility to capture demand when campaigns are active.

    What To Watch If you have tight schedules, you may need to reconsider your budget allocations and performance expectations, as spending could be more concentrated on active days.

    Bottom Line Budget pacing is shifting focus from when ads are posted to ensuring the budget is fully utilized each month.

    First Seen Several advertisers hinted at receiving communications from Google regarding this, but Google Ads Coach Jyll Saskin Gales provided more clarification through LinkedIn.

    Inspired by this post on Search Engine Land.

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  • Google’s New Ad Scheduling Update: Maximize Campaign Budgets Effectively

    Google’s New Ad Scheduling Update: Maximize Campaign Budgets Effectively

    Starting March 1, 2026, Google’s update is a game changer for those of us using ad scheduling. This change will actively pace our budgets, potentially reaching the full 30.4x monthly limit, even if our campaigns are running only on specific days.

    Understanding the Change. Many of us may recall how Google used to pace our budgets based on active days. But with this update, they will aim to hit the full monthly cap within our scheduled times.

    How It Works:

    • The 2x daily overspend rule remains in place.
    • The 30.4x average daily budget monthly cap is unchanged.
    • Our campaigns will continue to run only within scheduled hours.
    • Google’s new approach attempts to hit the full monthly budget within our existing schedule.

    Why This Matters. Previously, if we ran campaigns on limited schedules, like weekends, our monthly spend was naturally lower. But now, we might see a significant increase in spending thanks to this pacing change—without any alteration to daily budgets or billing limits.

    ```json { "alt": "Google Ads announcement about updates to budget pacing for Ad Scheduling starting March 1, 2026.", "caption": "Exciting updates for Google Ads users! Starting March 1, 2026, budget pacing changes will be implemented for campaigns using Ad Scheduling.", "description": "This image is a Google Ads announcement detailing updates to the budget pacing for Ad Scheduling. Beginning on March 1, 2026, Google Ads will modify the average daily budget pacing for advertisers using Ad Scheduling. This change ensures a consistent monthly spend, maintaining the monthly spending limit at 30.4 times the Average Daily Budget. The notification emphasizes proactive budget management and advises adjustments if needed to align with spending goals. Keywords: Google Ads, budget pacing, Ad Scheduling, 2026 updates." } ```

    For instance, if we have a $100 daily budget set for weekends-only, our spend could jump from around $800 to $1,600 monthly because Google will try to maximize our spending on each active day.

    Google’s Perspective. Ginny Marvin from Google clarified that this shift aims to better match the pacing with our expectations for monthly spending limits. While we won’t exceed billing caps, we should anticipate an adjustment in how budgets are approached.

    According to Ginny, only those who received direct notifications of this update will be affected, and the change will roll out gradually.

    What It Means for Us. Essentially, this isn’t about raising limits but about how Google utilizes current ones. If we rely on ad scheduling to contain our spending, this might cause unexpected increases unless we adjust our daily budgets accordingly.

    ```json { "alt": "LinkedIn post discussing updates on Google Ads budget pacing and scheduling.", "caption": "Understanding Google Ads Budget Changes: A Guide for Advertisers. Insights on new spending rules and practical advice to manage monthly limits efficiently.", "description": "The LinkedIn post by a digital marketing expert discusses updates on Google Ads budget pacing and scheduling. Key points include the new enforcement of the 2x daily max spend rule, starting March 1st, and specific strategies for managing monthly budget limits for weekend-only campaigns. The post provides actionable advice for advertisers to align daily budgets with monthly goals, ensuring spending does not exceed set limits. Includes a link to Google's support page for more details." } ```

    Steps to Take Now:

    • Review all campaigns using ad scheduling.
    • Recalculate daily budgets to align with your true monthly goals.
    • Consider lowering daily budgets to maintain previous spending levels.

    The Bottom Line. Google’s not altering our spending capacity, just the pace at which we might reach it. Ensure to modify flighted or part-time campaigns before March 2026.

    Initial Insight. This update was first brought to my attention by Jordan Fry, who shared Google’s message on LinkedIn.

    Inspired by this post on Search Engine Land.

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