I recently had the opportunity to chat with Nick Handley, the Paid Media Lead at Impression, about an unforgettable mistake from early in his career. This particular hiccup happened during a critical moment — Black Friday — and taught him a lot about resilience and accountability in marketing.
As we dove deep into the world of medtech marketing, my team and I meticulously assessed over 60 marketing agencies, focusing on their prowess in delivering stellar SEO services to medtech companies. We relied on a thorough algorithm to guide our evaluation, considering various pivotal factors.
In 2026, my team and I have meticulously analyzed and ranked the leading healthcare marketing agencies. We began with over 60 agencies, carefully refining our list using a proprietary algorithm that focuses on several key factors:
As I navigate the evolving landscape of AI-led search, I find an old assumption resurfacing with newfound urgency. If AI systems infer quality from user experience, and Core Web Vitals (CWV) serve as Google
Recently, I encountered an eye-opening experience with a $4 million Shopify brand. They presented me with an SEO audit conducted six months earlier. It was a huge 127-page report with 53 suggested actions—and a hefty $12,000 fee.
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Since the audit, the brand had only managed to update page titles, meta descriptions, and add a few blog posts. That left 41 recommendations untouched and unscheduled.
