Month: October 2025

  • Enhance Content Visibility with AEO Content Score

    Enhance Content Visibility with AEO Content Score

    I’m excited to introduce the Profound AEO Content Score, a groundbreaking metric powered by machine learning. This tool is a game-changer for marketers, helping us gauge how well our content is optimized for AI search results.

    Leveraging data from millions of top-cited pages across AI platforms, the AEO Content Score evaluates the likelihood of your content being referenced in AI searches. This score lays the groundwork for our newest version of Content Optimization, offering real-time insights and benchmarks.

    With clear recommendations to enhance your visibility in AI-generated answers, you’ll gain a competitive edge in the digital landscape. Let’s dive into how this powerful tool can propel your content strategy to new heights.


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  • Unlocking New Customers with AI: Profound Secures $35M

    Unlocking New Customers with AI: Profound Secures $35M

    The internet’s gateway is shifting for the first time in a quarter-century, and I find it truly fascinating. ChatGPT, a revolutionary AI tool, now engages over 700 million users on a weekly basis. It’s incredible to see how more than half of us are starting our research journeys with AI chatbots, leaving the traditional Google search behind.

    This evolution in our online behavior is not just a trend; it’s a monumental shift that affects how brands connect with us as consumers. Profound is at the forefront of embracing this change, securing $35 million to enhance this connection through superintelligence, bringing a new dimension to customer interactions.

    I’m excited to see how this investment will empower brands to engage with me, not just as a customer, but as an individual whose needs and preferences can be better understood through AI. Profound’s initiative promises to redefine the digital landscape, making interactions richer and more personalized than ever before.

    This development is tagged under categories like AI Search and Partnership, reflecting the strategic move towards a performance-driven channel. Let’s watch as this venture unfolds, ushering in a new era of brand-consumer relationships powered by technology.


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  • Unlock AI Insights: Profound Agent Analytics Joins Vercel

    Unlock AI Insights: Profound Agent Analytics Joins Vercel

    I’m thrilled to share some exciting news! We’ve officially launched the Profound Agent Analytics integration on the Vercel Marketplace, offering a seamless, one-click solution to harness deep insights into AI interactions on your site.

    By using this new integration, I’ve found it easier than ever to understand the dynamics of AI systems with my web presence, giving me the tools to optimize, enhance, and truly harness the power of artificial intelligence. It’s a whole new way of imagining AI Search and Performance Channel functionalities.


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  • Boost Your App with Next.js AEO for AI Excellence

    Boost Your App with Next.js AEO for AI Excellence

    I am absolutely thrilled to unveil next-aeo, an innovative NPM package from Profound that’s set to transform how we think about optimization. Designed specifically for Next.js developers, next-aeo expands beyond traditional SEO to focus on AEO (AI Engine Optimization), bridging the gap between your app and the answer-driven LLMs that power today’s AI technologies.

    This package is a game-changer for those of us looking to ensure our applications are not only visible to search engines but also optimized for AI interactions. With next-aeo, we’re stepping into a future where AI algorithms can navigate and understand our content as seamlessly as possible.


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  • Why AI Search Results Shift Rapidly: Understanding ‘Citation Drift’

    Why AI Search Results Shift Rapidly: Understanding ‘Citation Drift’

    Have you ever wondered why AI search results seem to change so frequently? Recent research has shed light on this phenomenon, revealing something known as ‘citation drift’.

    ‘Citation drift’ refers to the variability in source selections across major AI platforms, with findings indicating that AI citations can fluctuate by up to 60% in just a month.

    This may seem surprising, but it highlights the dynamic and evolving nature of AI technology. As AI continues to learn and adapt, the sources it draws from can shift, reflecting changing knowledge bases and algorithms.

    Understanding these changes is crucial for anyone relying on AI for information. It encourages us to remain critical and aware of how AI selects and modifies its sources over time.


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  • Transform Your AI Workflow with Our New Actions Feature

    Transform Your AI Workflow with Our New Actions Feature

    I’ve got some exciting news to share—introducing Actions, our latest feature designed to make your AI visibility workflows more efficient than ever. It’s a game-changer in automating processes, and I can’t wait for you to experience it.

    With Actions, you can seamlessly streamline every aspect of your AI workflow. Whether you need to automate repetitive tasks or ensure optimal visibility of your AI operations, this tool is built to make your life easier.

    I’m genuinely thrilled about what Actions can do for us and am excited to see how it can transform the way we work. It’s all about bringing efficiency and precision to our AI practices, and this is just the beginning.


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  • Boost Your Brand’s AI Visibility with Data-Driven Content

    Boost Your Brand’s AI Visibility with Data-Driven Content

    I can’t believe how quickly time has flown. Just under two months ago, I was part of the exciting launch of Profound Actions. Our goal was clear: assist marketers in crafting data-driven content briefs.

    It’s been truly rewarding to witness how some of the world’s leading brands have leveraged these briefs to significantly enhance their AI visibility. The results have been swift, with noticeable improvements in just a few weeks.


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  • How ChatGPT Aligns with Google to Transform AI Search

    How ChatGPT Aligns with Google to Transform AI Search

    I recently discovered fascinating research that highlights a significant change in the way ChatGPT aligns its results. Instead of leaning on Bing, ChatGPT now shows a noticeable shift towards Google’s search results.

    This development has made me rethink the landscape of AI visibility and optimization. If you’re like me and interested in AI performance, this pivot introduces a whole new dynamic that we need to consider.

    With this transition, understanding Google’s indexing becomes even more crucial for those of us looking to enhance AI-driven content discovery. It’s intriguing to see how these changes may affect our strategies moving forward.


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  • Revolutionize Your Strategy with Keyword Volume Insights

    Revolutionize Your Strategy with Keyword Volume Insights

    At Profound, I’ve always been passionate about finding ways to elevate the way brands connect with their audience. With the introduction of Prompt Volumes, I’m thrilled to offer a new tool that allows brands to see exactly what questions their customers are posing in large language models like ChatGPT.

    This feature not only provides invaluable insights into customer inquiries but also aids in crafting more precise and effective marketing strategies. By understanding exactly what users are curious about, we can tailor our approach to meet their needs more effectively, ensuring a more engaging and personal brand experience.


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  • Revitalize Your Content Library with Efficient Optimization

    Revitalize Your Content Library with Efficient Optimization

    Ever since I launched AEO Content Creation, I’ve seen teams leverage our templates to craft and publish content that consistently garners AI citations. It’s exciting to be part of that journey!

    Yet, I know that most brands don’t just seek to produce more content; they strive to enhance the rich libraries they’ve already curated over time. That’s where content optimization comes into play, providing an opportunity to refine and elevate what you already have.


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